The Google TV Streamer just got a huge price hike you're way better off with an Apple TV 4K or Amazon Fire TV Stick 4K now

Date:
Tue, 01 Sep 2026 14:04:42 +0000

Description:
Google's TV streamer has gone up 50% in the US, with other countries set to follow.

FULL STORY ======================================================================Copy link Facebook X Whatsapp Reddit Pinterest Flipboard Threads Email Share this article 0 Join the conversation Follow us Add us as a preferred source on Google Newsletter Subscribe to our newsletter The 50% price rise is effective immediately It's US-only so far, but expect rises elsewhere too Price hike makes the streamer much less competitive The Google TV Streamer just got an enormous price hike, so if you've been thinking of buying one you'd better move quickly before retailers put the price up by a whopping 50%.

The price hike only affects US customers so far, but we'd expect a similar rise in other countries very soon because the reasons for the increase apply globally: Google says that it's "due to rising component costs" and will also affect some Google Nest cameras and doorbells. Google isn't the first brand
to increase its streamer pricing as the price of memory has skyrocketed:
Apple , Roku , Fire TV and Onn have all gone up too, in some cases by even more than Google's 50%. But the increased cost of the Google TV Streamer
makes it a harder sell when you compare it to the competition. Latest Videos From TechRadar Watch full video here: Is the Google TV Streamer still worth the money? The long-awaited replacement for the Apple TV 4K is expected imminently (Image credit: Apple) There's a big difference between a $99 streamer and a $149 one, and unless you really need Cast support it might be wise to consider one of the rival devices or delay your decision until Apple unveils the long-awaited successor to the Apple TV 4K , which is expected imminently.

The Google TV Streamer is a great device, but I think it came with an
implicit trade-off: it was much cheaper than, say, an Apple TV 4K , but Google's platform offers less privacy and of course, ads. With a 50% price hike the Google streamer looks like much less of a bargain, especially compared to Amazon 's Fire TV Stick models. You may like Roku: prices rise by up to 60%, and the memory shortage is to blame Apple TV subscription cost plans, deals and price vs rivals like Netflix and more Apple TV prices are going up again, and viewers say they've had enough

If you want a cheap ad-supported device, Amazon's ones are way cheaper; if
you care about ad-free browsing and privacy, an Apple TV no longer costs much more than the Google option and when the new Apple TV launches, the current device will likely get some decent discounting. Thinking of buying a new TV? Try our TV size and model finder! You tell it how far you sit from your TV, we'll tell you what size to buy based on viewing angle advice from image quality experts, and we'll recommend our three top TVs at that size for different prices. Get daily insight, inspiration and deals in your inbox Sign up for breaking news, reviews, opinion, top tech deals, and more. Contact me with news and offers from other Future brands Receive email from us on behalf of our trusted partners or sponsors By submitting your information you agree to the Terms & Conditions and Privacy Policy and are aged 16 or over. Follow TechRadar on Google News and add us as a preferred source to get our expert news, reviews, and opinion in your feeds.



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Link to news story: https://www.techradar.com/televisions/streaming-devices/the-google-tv-streamer -just-got-a-huge-price-hike-youre-way-better-off-with-an-apple-tv-4k-or-amazon -fire-tv-stick-4k-now


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