'Ted Lasso reruns aren't worth it': Apple TV prices are going up again, and a lot of viewers say they've had enough

Date:
Sat, 29 Aug 2026 12:30:00 +0000

Description:
Apple has pushed up the prices for Apple TV in the US and selected other countries, the fourth increase in four years.

FULL STORY ======================================================================Copy link Facebook X Whatsapp Reddit Pinterest Flipboard Threads Email Share this article 0 Join the conversation Follow us Add us as a preferred source on Google Newsletter Subscribe to our newsletter Apple TV is going up by $2 a month in the US Brazil, Chile, and Mexico are the other countries affected Apple One individual plans are increasing in price too Apple TV, home to Widow's Bay , Severance , Ted Lasso , Silo , Slow Horses , and more, is putting up its subscription prices in the US. Access to the entertainment platform will now set you back $14.99 a month rather than $12.99 a month.

This doesn't come direct from Apple, but rather from Deadline (via The Verge ). Apparently, the price rise goes into effect immediately, and subscribers will be told about the bump before their next billing date. The Apple TV page on the Apple site confirms the price increase. The annual subscription rate
is going up too, from $99 to $119, while an individual Apple One subscription now costs $21.95 a month, which is up $2 from $19.95. Latest Videos From TechRadar Watch full video here:

This is the fourth Apple TV price hike in four years: as recently as
mid-2022, Apple TV cost just $4.99 a month. Prices are reportedly also going up in Brazil, Chile, and Mexico at the same time, but no other regions are affected for now. More costs for viewers The last Apple TV price rise in the US was back in August , when the monthly cost was increased from $9.99 to $12.99. Before that it went up $3 in October 2023, and $3 in October 2022, so it's the time of year for Apple TV to get more expensive. You may like Apple is putting up prices on Apple Music and Apple One plans Apple TV subscription cost plans, deals and price vs rivals like Netflix and more Subscribing to YouTube Premium via Apple's App Store costs an extra $5 per month

It's also the time of year for new iPhones, with certain iPhone 18 handsets expected to break cover a week on Wednesday, September 9. It will be the
first launch event fronted by the new Apple CEO, John Ternus.

Understandably, users aren't too happy about having to pay more for their Apple TV subscription. "Ted Lasso reruns aren't worth it," says one commenter on Reddit, while another says "there isn't enough content on Apple TV to justify this price". Get daily insight, inspiration and deals in your inbox Sign up for breaking news, reviews, opinion, top tech deals, and more.
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Plenty of users on the same Reddit thread are bemoaning the regular price hikes that we're seeing across most streaming services, and suggesting that subscription hopping or even going back to physical media is the way forward. Follow TechRadar on Google News and add us as a preferred source to get our expert news, reviews, and opinion in your feeds. Today's best Apple TV deals Apple TV Free Trial View We check over 250 million products every day for the best prices



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Link to news story: https://www.techradar.com/streaming/apple-tv-plus/ted-lasso-reruns-arent-worth -it-apple-tv-prices-are-going-up-again-and-a-lot-of-viewers-say-theyve-had-eno ugh


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