Apple's iPhone Ultra could raise foldable prices by almost 20% no wonder Samsung isn't scared of its arrival

Date:
Fri, 03 Jul 2026 11:18:42 +0000

Description:
Book-style foldable phone prices could increase a lot this year, but
clamshell models might actually drop in price.

FULL STORY ======================================================================Copy link Facebook X Whatsapp Reddit Pinterest Flipboard Threads Email Share this article 0 Join the conversation Follow us Add us as a preferred source on Google Newsletter Subscribe to our newsletter A new report suggests foldable phone prices could rise by 18% this year That's in part due to the iPhone Ultra, which could launch at a very high price Samsung and other brands may well cash in on this market shift 2026 could be one of the biggest years for foldable phones yet, as the foldable iPhone Ultra looks set to finally arrive in September. But while thats sure to excite anyone whos been waiting for an Apple -made foldable, it could also come with some bad news for consumers.

You see, according to a recent Counterpoint Research report (via 9to5Mac ), the average price of foldable phones could rise by as much as 18% this year, and that increase will in part be thanks to Apples upcoming model. Specifically, the average price is predicted to rise to $1,485 (roughly 1,110 / AU$2,140), and thats in part because the iPhone Ultra itself will probably cost significantly more than that, with a recent IDC report predicting that the phone could retail for as much as $2,500 (around 1,870 / AU$3,600) and that might just be the starting price. Latest Videos From Watch full video here:

This being an iPhone, its sure to be popular and could therefore drive up the average price of foldable phones. But its impact might extend to other brands too, because a $2,500 foldable iPhone could make such prices more palatable when attached to phones from Samsung and other companies. A welcome rival Clamshell models like the Galaxy Z Flip 7 could soon cost less (Image credit: Zachariah Kelly / TechRadar) With this in mind, its perhaps no surprise that
a Samsung exec said last year that the Korean giant is welcoming others to join this category, in response to a question about the iPhone Ultras
arrival. You may like The foldable iPhone Ultra could cost even more than an M5 MacBook Pro New survey suggests the foldable iPhone Ultra could be a surprise hit The iPhone Ultra will finally make foldables mainstream but not because of the hardware

Dont be surprised, then, if future Samsung foldables cost more than current ones and not just because of rising RAM prices and inflation, but also because of the Apple impact.

Still, this Counterpoint report has some good pricing news too, as while it predicts that book-style foldables will continue increasing in price, clamshell models are expected to fall in price on average, bringing them closer to premium bar-type smartphone alternatives. Get daily insight, inspiration and deals in your inbox Sign up for breaking news, reviews, opinion, top tech deals, and more. Contact me with news and offers from other Future brands Receive email from us on behalf of our trusted partners or sponsors By submitting your information you agree to the Terms & Conditions and Privacy Policy and are aged 16 or over.

So while book-style foldables might start feeling even further out of reach for a lot of buyers, clamshell models could become increasingly attainable. Today's best foldable phone deals Contract Deals Sim Free Samsung Galaxy Z Fold 7 36 months Unlimited mins Unlimited texts 25GB data 30 upfront 66.96 /mth View at EE See all prices Samsung Galaxy Z Flip 7 36 months Unlimited mins Unlimited texts 25GB data 30 upfront 42.84 /mth View at EE See all
prices Google Pixel 10 Pro Fold 36 months Unlimited mins Unlimited texts
125GB data 30 upfront 60.01 /mth View at EE See all prices We check over 250 million products every day for the best prices Follow TechRadar on Google
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Link to news story: https://www.techradar.com/phones/iphone/apples-iphone-ultra-could-raise-foldab le-prices-by-almost-20-percent-no-wonder-samsung-isnt-scared-of-its-arrival


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