Microsoft suggests Copilot is the 'button you can press to fix everything' in Windows 11 here's hoping it can fix the company's marketing department

Date:
Thu, 02 Jul 2026 14:00:00 +0000

Description:
Microsoft needs to stop this kind of cringe marketing to change perceptions around Windows 11.

FULL STORY ======================================================================Copy link Facebook X Whatsapp Reddit Pinterest Flipboard Threads Email Share this article 0 Join the conversation Follow us Add us as a preferred source on Google Newsletter Subscribe to our newsletter Microsoft posted an ad
promoting Copilot on social media It said that Copilot is the "button you can press to fix everything" This has elicited quite the outpouring of rage from some folks, and it's not a wise promo given the prevailing climate around AI and Windows 11 Microsoft is catching some flak once again over the topic of
AI in Windows 11 , following what might be regarded as an overzealous piece
of marketing.

Windows Latest noticed that Microsoft's marketing department posted an image across its social media (Facebook, Instagram, and X) which promoted the dedicated Copilot button and the AI assistant it summons. The text featured
in the pic was: "Them: There's no button you can press to fix everything," followed by a reply as if in a conversation that read: "Me: Wanna bet?"
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Predictably this has stirred up some controversy, with responses to Microsoft's little ad that range from accusing Copilot of being "AI slop" (or "Microslop") through to comments along the lines of "no one wants this" and similar negativity. (Image credit: Windows Latest / Microsoft) Undermining
the fix Windows 11 effort This is a particularly poorly timed piece of PR, given that, as Windows Latest observes, Microsoft is finally bringing in the ability to change the Copilot key back to function as Right Control. This is the key that the Copilot button replaced on 'AI PCs' (laptops), but as some people have said, Right Control is crucial to their workflow (and has accessibility ramifications for one-handed keyboard use). You may like Microsoft's finally letting you remap the Copilot key to what it used to be Windows 11's AI removal campaign begins, but Notepad change isn't popular Mozilla slams Microsofts Copilot tactics and says AI was forced onto users

With that change coming to Windows 11 later this year an effective softening of Microsoft's initial stance that you should have the Copilot key and like
it this marketing snippet feels even more badly judged.

What's worse here for me is the exaggeration of the usefulness of the Copilot key. The AI can "fix everything" can it? It's a frankly ridiculous statement to make, and yes, I know that's not exactly uncommon in advertising, but you've got to bear in mind your target audience here and the context. Get daily insight, inspiration and deals in your inbox Sign up for breaking news, reviews, opinion, top tech deals, and more. Contact me with news and offers from other Future brands Receive email from us on behalf of our trusted partners or sponsors By submitting your information you agree to the Terms & Conditions and Privacy Policy and are aged 16 or over.

AI in Windows 11 has triggered a lot of bad feeling in the user base since last year, and indeed Microsoft's blinkered focus on pushing AI was one of
the reasons that people were up in arms about fixing the OS rather than
adding Copilot trimmings. Or in other words, the big fix Windows 11 campaign which is the focus of this entire year for Microsoft was partly the result
of all the anti-AI feeling.

So, erm, let's market around the Copilot key being this amazing solve-all feature, shall we? Sounds like a great plan, everyone. Full steam ahead!
Let's talk about how great it would be to add more AI into Notepad while
we're at it, yeah? (Apologies, I remapped my Copilot key to be a 'Sarcasm'
key and it appears to be jammed down right now).

Microsoft also says the Copilot key is a button with "main character energy" in this advert, the problem being that if AI in Windows 11 was a movie, it's been a box office turkey for the software giant so far. Microsoft's hope is that AI agents in Windows 11 will turn things around, but it remains to be seen how that'll pan out .

Meantime, while Microsoft is trying to generate positivity and good vibes around Windows 11 with all its ( very commendable ) work to fix the OS, it'd be better for the software engineers and designers in the thick of it not to have those efforts undermined by the marketing crew wheeling out
unintentional ragebait like this Copilot button nonsense.

Now, I'm not saying that Microsoft's PR team can never mention AI, of course, but this particular snippet on social media is a perfect example of how not
to do it in the current Windows 11 climate. Follow TechRadar on Google News and add us as a preferred source to get our expert news, reviews, and opinion in your feeds. The best laptops for all budgets Our top picks, based on real-world testing and comparisons

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Link to news story: https://www.techradar.com/computing/windows/microsoft-suggests-copilot-is-the- button-you-can-press-to-fix-everything-in-windows-11-heres-hoping-it-can-fix-t he-companys-marketing-department


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