Quote of the day by former Apple design chief Jony Ive: 'True simplicity is derived from so much more than just the absence of clutter and ornamentation'
laying the foundation for a timeless design philosophy

Date:
Wed, 01 Jul 2026 22:00:00 +0000

Description:
The world's most renowned tech designer excelled at making complex
electronics feel accessible thanks to a different way of thinking

FULL STORY ======================================================================Copy link Facebook X Whatsapp Reddit Pinterest Flipboard Threads Email Share this article 0 Join the conversation Follow us Add us as a preferred source on Google Newsletter Subscribe to our newsletter There's no understating the influence of Jony Ive the man responsible for designing so many iconic Apple products in changing the way that manufacturers approached consumer and business electronics. "There is a beauty in simplicity, in clarity, in efficiency. True simplicity is derived from so much more than just the
absence of clutter and ornamentation it's about bringing order to complexity." Jonny Ive, June 2013 Modern design Ive, Apple 's former chief design officer, first publicized this way of thinking during the introduction to iOS 7 at WWDC 2013. Quote of the day This article is part of TechRadar Pro's QOTD project to provide an insight into the minds of the brightest and most recognized figures in the technology industry today and in years gone
by. Read the full series here . The operating system was widely lauded at the time for revolutionizing the structure of the iPhone's layout ditching the skeuomorphic approach (where digital objects deliberately mimicked real-world counterparts). Latest Videos From Watch full video here:

Instead, the new iOS 7 introduced a sleeker and flatter design as well as crisp typography, alongside a visual parallax in which a 3D effect allowed
the background to subtly shift and tilt behind app icons as you moved the device. This came alongside a host of functional additions including the Control Center and AirDrop. Setting trends At the core of Ive's approach was to perform something of a magic trick: making technology an inherently complex area appear simple to the unsuspecting. You may like Quote of the
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To exude simplicity, Ive believed, you first had to understand how to wield and package powerful and complex technology in a way that doesn't overwhelm the user. Mastering chaos and complexity, in this way, is about being so on top of it that you can then disguise it.

Such was the success of Ive's entire approach to design at Apple that a long list of manufacturers have long strived to mimic not just the hardware, but software layout too. This is despite Ive having moved on in 2022. Are you a pro? Subscribe to our newsletter Sign up to the TechRadar Pro newsletter to get all the top news, opinion, features and guidance your business needs to succeed! Contact me with news and offers from other Future brands Receive email from us on behalf of our trusted partners or sponsors By submitting
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A recent example is the introduction of the Dynamic Island an interactive pill that sits atop the iPhone screen. Phone makers like Xiaomi have integrated similar features into their latest devices with HyperOS. The introduction of Liquid Glass in 2025 is also something that Android-based developers are borrowing.



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