Samsung teases its next big Unpacked event with social media posts that
reveal almost nothing but we've spotted some hints

Date:
Tue, 30 Jun 2026 23:30:00 +0000

Description:
Samsung is teasing its next generation of foldables with a cryptic social media campaign, and we're just trying to read the tea leaves.

FULL STORY ======================================================================Copy link Facebook X Whatsapp Reddit Pinterest Flipboard Threads Email Share this article 0 Join the conversation Follow us Add us as a preferred source on Google Newsletter Subscribe to our newsletter Samsung launches cryptic social media campaign It appears to be about the next generation of foldables More specificially, Samsung is trying to tell us about shapes Samsung is slicing
up pizza, smearing paint, and playing with puzzles all in an effort to hint about what's to come in its next big Unpacked product event this month, which we all expect to be about foldables.

After clearing out its social media accounts, Samsung returned with a handful of social, almost ASMR videos that focus on sound and visuals but offer
little in the way of concrete information. The social media campaign starts with a photo booth printout that features four images of a woman and her dog. The print includes a substantial top border with the word "Snapply." Someone cuts that off before we see the words, "Cut to what matters." Latest Videos From Watch full video here:

Next, there's a pepperoni pizza where someone uses a rolling pie cutter to slide out a small, rectangular shape. They remove the slice, slide away the remaining pie, and the words "A whole new slice" appear. Next, there's a tiny dog puzzle. Someone removes the top row of pieces, and the words "Feels just right" appear. The last one, though, might be most telling.

It starts with some paint drops on a white palette. A squeegee slides over them to mix the colors and reveal the number 8 with the words: You may like New Samsung Galaxy Z Fold 8 Wide dummy unit shows off its 'insane thinness' Samsung Galaxy Wide Fold and Z Fold 8 designs appear in One UI 9 code Leaked 'Galaxy New Fold' cases are likely knock-offs, according to fans

"Bold stroke

New shape" Get daily insight, inspiration and deals in your inbox Sign up for breaking news, reviews, opinion, top tech deals, and more. Contact me with news and offers from other Future brands Receive email from us on behalf of our trusted partners or sponsors By submitting your information you agree to the Terms & Conditions and Privacy Policy and are aged 16 or over.

One thing we can glean here is that all of these social media bits are
talking about design, shape, or aspect ratio. After all, the word "shape" and words that apply to shape appear throughout.

The "8" makes sense. We're still sporting our Samsung Galaxy Z Fold 7 and Z Flip 7 devices, and the Galaxy Z Fold 8 and Z Flip 8 are, presumably, the
next phones in line. There are rumors of a new wide device, too, which fits the "new shape" idea Samsung is teasing here. Beyond that, though, we don't know much. This is different Samsung told us via email that the company is "hitting reset." What to read next Samsung Galaxy Z Fold 8 reportedly seen in leaked real-world photo Nothing Phone (4b) to be unveiled on July 7 Leaked Samsung Galaxy S26 FE case images reveal minor design changes

"After seven generations of pushing the boundaries of foldables, Samsung is taking a different approach to how it builds anticipation this year," the company wrote.

This new social media campaign is purposely devoid of product details and encourages guesswork. The recurrent shapes and patterns are intentional.

Clearly, all these videos are not just about the shape. They might be trying to tell us about some of the new features coming with the next generation of Galaxy Z foldables. For instance, there is another hint, perhaps unintentional: both the puzzle and the paint video are, according to the fine print, AI videos with edits. Were they created on the new devices? Only time will tell.

Take our advice and keep watching all of Samsung's social media channels for additional hints and details. Follow TechRadar on Google News and add us as a preferred source to get our expert news, reviews, and opinion in your feeds.



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Link to news story: https://www.techradar.com/phones/samsung-galaxy-phones/samsung-teases-its-next -big-unpacked-event-with-social-media-posts-that-reveal-almost-nothing-but-wev e-spotted-some-hints


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