OpenAI is copying Apples biggest competitive advantage and Nvidia should be paying attention

Date:
Tue, 30 Jun 2026 09:47:04 +0000

Description:
OpenAI's custom AI chip is less about challenging Nvidia today and more about following Apple's successful strategy of controlling the entire technology stack

FULL STORY ======================================================================Copy link Facebook X Whatsapp Reddit Pinterest Flipboard Threads Email Share this article 0 Join the conversation Follow us Add us as a preferred source on Google Newsletter Subscribe to our newsletter OpenAI's custom AI chip isn't just another attempt to loosen Nvidia's grip on AI hardware. It's the
clearest sign yet that OpenAI is adopting the same vertically integrated strategy that transformed Apple over the past decade.

When OpenAI and Broadcom recently shared new details about Jalapeo , their custom inference processor, most of the discussion focused on Nvidia . Nvidia currently sits at the center of the AI industry, supplying the graphics processors that power everything from ChatGPT to image generators and coding assistants. Any attempt to reduce that dependence is naturally headline news. For years, Apple has enjoyed a competitive advantage from making the most important parts of its products in-house. Instead of relying on someone
else's processors or designing software around third-party hardware, it designed and built its own hardware and software. Competitors spent years trying to match that integration. Latest Videos From Watch full video here:

With its new custom inference processor, OpenAI appears to be building more than just an alternative chip. It's developing the same kind of vertically integrated ecosystem that helped transform Apple into one of the world's most valuable companies. The chip is only part of the plan When Apple introduced its M-series processors, the company aimed to build Macs that woke instantly and ran cool and quiet. Customers cared that everything simply felt smoother. OpenAI appears to be chasing a similar goal, even if the product is
completely different. You may like Broadcom and OpenAI debut Jalapeo Intelligence Processor, plot an Apple-like move to 'build the full stack' OpenAI is rumored to be building an AI-first smartphone chipset OpenAI
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Instead of laptops, it wants conversations that arrive faster. Building its own processor gives it another lever to pull that competitors relying
entirely on third party hardware simply do not have.

Jalapeo is simply another piece of a much larger puzzle. The processor has been designed for inference rather than training. Training is the expensive process of creating an AI model as opposed to the inference done afterward. Every time someone asks ChatGPT a question, that's inference. Those billions of everyday interactions eventually become just as important as building the model itself because they determine both performance and operating costs. Get daily insight, inspiration and deals in your inbox Sign up for breaking news, reviews, opinion, top tech deals, and more. Contact me with news and offers from other Future brands Receive email from us on behalf of our trusted partners or sponsors By submitting your information you agree to the Terms & Conditions and Privacy Policy and are aged 16 or over.

Designing a processor specifically for those workloads gives OpenAI something that off-the-shelf hardware never fully can. It can begin tailoring the hardware around exactly how its own models think and respond, a more
efficient method. And every improvement, whether in power consumption, speed, or networking, saves money and improves the AI experience.

OpenAI has been careful not to oversell the timeline, with broad deployment
of the new chip still some way off. This is the beginning of a strategy
rather than the final result. Nvidia's challenge Nvidia isn't going to panic right now, nor should it. Its processors still power much of today's AI boom. Demand continues to outstrip supply in many areas, and OpenAI itself remains one of its major customers. None of that changes because one new custom processor has appeared on the roadmap. What should catch Nvidia's attention
is the pattern beyond OpenAI. What to read next OpenAIs enterprise push shows no sign of slowing down Want the latest AI news? Here are the biggest stories from the past week Huawei just dropped a major AI chip surprise

Google has spent years developing Tensor Processing Units. Amazon created Trainium and Inferentia. Microsoft has invested heavily in its own AI chips, as has Meta in custom accelerators for its expanding AI ambitions. OpenAI is now following the same path. Different companies have different technical goals, but they all seem to arrive at the same conclusion: as AI becomes a bigger part of their business, they don't want to depend entirely on someone else's hardware.

Of course, Apple designing its own processors certainly did not destroy Intel overnight. But there was a shift as Apple gained more control over pricing
and product direction each time it replaced an external component with one of its own. The same could happen with AI.

Plus, OpenAI said its own AI models helped accelerate parts of the
engineering process during chip development. AI is actually helping to make the hardware that will power its future iterations. That feedback loop may become increasingly important as chip design grows more complex. The future
of AI may belong to the companies that own as much of the underlying machine as possible, regardless of where the models themselves rank.

If Apple's history is anything to go by, OpenAI is ready to be that company. Follow TechRadar on Google News and add us as a preferred source to get our expert news, reviews, and opinion in your feeds. The best business laptops
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Link to news story: https://www.techradar.com/ai-platforms-assistants/openai-is-copying-apples-big gest-competitive-advantage-and-nvidia-should-be-paying-attention


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