Focal just unveiled a stunning-looking in-car SUV audio system with 14 speakers, a 'Power Flower' subwoofer and 690W amplification

Date:
Wed, 24 Jun 2026 10:32:15 +0000

Description:
Focal has teamed up with DS Automobiles to create an accomplished-looking audio set-up for an electric SUV.

FULL STORY ======================================================================Copy link Facebook X Whatsapp Reddit Pinterest Flipboard Threads Email Share this article 0 Join the conversation Follow us Add us as a preferred source on Google Newsletter Subscribe to our newsletter Focal teams up with DS Automobiles Jointly unveil DS No 7, new electric SUV Said SUV has an advanced sound system to turn audiophile heads You might know the brand from its beloved Focal Bathys headphones, or more recently for its expensive floor-standing speakers , but Focal is also making great strides in another musical arena: automotive.

The company has teamed up with car company DS Automobiles to unveil a brand-new audiophile-adjacent car: the DS No 7. I'm no automotive journalist, but even I can tell you that this is a partially- or fully-electric SUV which seats four people comfortably and given the 14 Focal speakers that'll be dotted around them rather happily too, I'd venture. Latest Videos From Watch full video here:

The electric model costs 49,190 (about $66,000, AU$100,000, though DS Automobiles doesn't sell in those regions) while the hybrid one goes for 38,290 (roughly $52,000, AU$80,000). Although that may sound pretty pricey, it's actually cheaper than some Focal tower speakers The Focal point (Image credit: Focal) Let's get to the meat of the thing: audio. Focal's presence here is to make an in-car audio system sound sublime. To that end, the French audio specialist has kitted out the DS No 7 with 14 speakers, to create a surround-sound system. These include two tweeters mounted on the roof, four woofers and a subwoofer called a Power Flower (yes, really). The 14 are
spread across the vehicle, to fill the car with sound. You may like Focals gone for 'formidable' with its new wireless speakers, and I think Whovians will be first in line This beautiful hand-made floor-standing speaker ain't cheap, but I can't take my eyes off it and I haven't even heard it yet Garmin just launched elite hi-fi gear, but it's less weird than it sounds

Keeping the car audio running is a 690W class D amplifier. It also uses a Focal-made DSP to emphasize the spatial benefits of all these speakers, whether you're seated in the front seats or the back ones.

Focal has also contributed some design ideas to the car, to improve audio.
The windows are laminated, and materials used in the design absorb sound, to control audio nasties like echo and diffraction. Get daily insight, inspiration and deals in your inbox Sign up for breaking news, reviews, opinion, top tech deals, and more. Contact me with news and offers from other Future brands Receive email from us on behalf of our trusted partners or sponsors By submitting your information you agree to the Terms & Conditions and Privacy Policy and are aged 16 or over.

As an audio journalist, I've always been led to believe that car sound
systems are a means to fight a losing battle. No matter how refined your driver set-up is, if it's fighting with the noise of the street and other vehicles (and the fact that the driver isn't seated in the middle 'sweet
spot' unlike on a motorbike where the driver's ears are naturally equidistant from speakers), you're going to be having an imperfect time.

So maybe Focal's found a way to fix this. Or perhaps it's a sound system for when you're idling somewhere quiet, watching TikToks on your phone The best music players for all budgets Our top picks, based on real-world testing and comparisons

Read our full guide to the best hi-res music players 1. Best overall: Activo P1 2. Best budget hi-res player: Fiio JM21 3. Best step-up hi-res player: Astell & Kern A&norma SR35 Follow TechRadar on Google News and add us as a preferred source to get our expert news, reviews, and opinion in your feeds.



======================================================================
Link to news story: https://www.techradar.com/audio/focal-just-unveiled-a-stunning-looking-in-car- suv-audio-system-with-14-speakers-a-power-flower-subwoofer-and-690w-amplificat ion


--- Mystic BBS v1.12 A49 (Linux/64)
* Origin: tqwNet Technology News (1337:1/100)