Western Digital says it can increase your HDD capacity and cut power usage thanks to a 'clever way' of spinning down hard drives that doesn't impact performance too much

Date:
Tue, 12 May 2026 19:45:00 +0000

Description:
Western Digital develops hard drives which spin down for lower power consumption while maintaining performance acceptable for hyperscale
production workloads.

FULL STORY ======================================================================Copy link Facebook X Whatsapp Reddit Pinterest Flipboard Threads Email Share this article 0 Join the conversation Follow us Add us as a preferred source on Google Newsletter Subscribe to our newsletter Western Digital claims spinning down hard drives no longer cripple application performance WDs solution
offers lower storage power consumption without sacrificing consistent
response times Reduced drive power usage allows more storage capacity inside existing rack limits Western Digital (WD) has developed a new power-optimized drive technology which allows hard disks to spin down without causing major performance penalties.

The company's Chief Product Officer, Ahmed Shihab, said the technique lowers power consumption enough to matter to customers while preserving the performance they expect. Traditional hard drives consume significant power even when they are not actively being accessed by users or applications, and this is not sustainable in the long run. Latest Videos From You may like
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When a drive spins down, it consumes far less electricity, which directly reduces the operating costs of large storage arrays.

The capacity benefit comes from a secondary effect: lower power consumption per drive means data center operators can pack more drives into the same
power and cooling envelope.

Western Digital claims the performance impact of spinning drives' down and back up is small enough that most applications will not notice the
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The company has designed the technology to be sympathetic to the software stack running above it, requiring no major changes from customers.

Previous attempts to spin down hard drives for power savings have failed because the performance hit was simply too severe for production
environments.

Applications expecting sub-millisecond access times would stall while waiting for disks to spin back up to full operating speed. What to read next MIT researchers develop software to boost data center SSD performance Three ways data centers can operate more sustainably DapuStor launches 245TB PCIe Gen5 SSD for Enterprise Storage

Western Digital's new formula balances power savings against accessibility, keeping the delay short enough to stay within typical application timeouts.

The company says this is the first time it has seen genuine interest and positive feedback from customers in lower power technology.

Hyperscale operators have been asking for storage solutions that do not force them to choose between energy efficiency and reliable performance. A new storage tier between fast and slow drives The technology effectively creates
a new storage tier that sits between high-performance SSDs and traditional archival hard drives.

Data that is accessed frequently stays on fully spun-up drives, while less critical data can be parked on drives that spin down when idle.

The operating system and storage software determine which data belongs on which tier, not the drive itself.

Western Digital's innovation is purely on the hardware side, making spin-down practical without waiting for software to catch up.

The capacity gains come from density, not from larger platters or new recording techniques.

More drives in the same power budget means more total terabytes per rack, and that is a math problem that every data center operator understands.

The clever part is making the spin-down cycle fast enough that no one
notices, and that is where Western Digital claims to have finally solved what has been an industry-wide headache.

That said, hyperscalers will test this solution aggressively, and their verdict will decide if the rest of the industry follows.

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