Is your business not showing up in AI overviews? Trustpilot thinks it could
be because you're not doing this one thing

Date:
Tue, 19 May 2026 18:50:00 +0000

Description:
Embracing customer reviews boosts visibility considerably, showing how engaging with customers where they are is even more important.

FULL STORY ======================================================================Copy link Facebook X Whatsapp Reddit Pinterest Flipboard Threads Email Share this article 0 Join the conversation Follow us Add us as a preferred source on Google Newsletter Subscribe to our newsletter Brands with no Trustpilot account only appeared in 1% of AI-generated answers Review and trust
platforms are the second-most cited source type Relevance, recency and
ranking are vital in a good GEO strategy Trustpilot claims businesses could effectively be invisible in AI-generated answers if they fail to build
visible trust signals through customer reviews and engagement, indicating a new post- SEO era.

While optimizing for search engines remains key, generative engine optimization (GEO) has introduced yet more challenges for companies looking
to survive in 2026 and beyond. According to Trustpilots research, only those with active review profiles are most likely to appear in AI results per the analysis of 800K answers across ChatGPT, Gemini, Perplexity and Google s AI Mode. Latest Videos From You may like AI is redefining product discovery, structured data, and trust critical for visibility Agentic Search
Optimization reshapes brand visibility in AI search How can AI companies
build credibility through live events? Reviews could revolutionize your business The alarming data reveals brands with no Trustpilot presence were cited in just 1% of AI-generated answers. Conversely, those with 80+ reviews were cited in over three-quarters of answers.

Thankfully, even laying out the foundations can create a meaningful uplift.
By creating a Trustpilot account, or presumably a similar online reviews account, the company saw businesses being cited in more than half (53.5%) of AI-generated answers. More reviews, responses and engagement lead to even higher visibility.

This is all important information for companies looking to increase visibility, with more than half (58%) of consumers now using AI to find products and services a number thats expected to climb.

The report claims that brands increasingly need AI visibility as well as search visibility not in place of it as AI-generated answers quickly emerge as the new front page for businesses. Are you a pro? Subscribe to our newsletter Sign up to the TechRadar Pro newsletter to get all the top news, opinion, features and guidance your business needs to succeed! Contact me
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More broadly, review and trust platforms are playing bigger roles in AI discovery. Per the data, theyre now the second-most cited source type in AI-generated answers, accounting for 14% of all citations.

The availability of fresh content, detailed information and signals of public trust and legitimacy all influence the prevalence of review platforms in AI-generated answers, the firm said, summarizing the 3Rs relevance, recency and ranking.

Trustpilot criticized company web pages for being static, corporate places of information, whereas public forums like review sites offer real-time, conversational and experience-based details to tick the relevance box. What
to read next Are Google's days numbered? Study finds AI bots are becoming
more 'search-like' - and it's affecting how brands are being seen online AIfirst browsers and the end of the pageview economy 'AI-crawled sites generate 320% more human traffic': An interview with Duda's Oded Ouaknine on the future of AEO

Recency is where Trustpilot sings its own praises, amassing around 200K reviews daily in 2025, while a 94/100 domain authority score affords this website high ranking for information retrieval by AI engines.

As for the industry in general, the report details how AI systems are increasingly combining traditional search indexing (hence the continued importance of SEO), retrieval systems, LLMs and real-time web grounding. Why responding to reviews matters Although opening a profile can boost AI visibility somewhat, Trustpilot found that responding to comments and
engaging with customers gives businesses the best chances of being seen in AI-generated search results.

Its not clear why, but the company surmises that the two-way interaction
could reduce spam signals and demonstrate accountability.

Live feeds also show that a company is still operational, that customer support exists and that complaints are addressed.

In an era of AI-powered buying journeys, trust is a quantifiable, high-value asset for businesses, Chief Customer Officer Alicia Skubick commented.

While Trustpilots findings center around its own business model, the data
does point to a broader shift in how businesses need to reach customers in an AI-first era.

Future discovery strategies must expand beyond SEO to include trust signals, customer engagement and real-time information to tackle the emerging
challenge that is GEO. Follow TechRadar on Google News and add us as a preferred source to get our expert news, reviews, and opinion in your feeds.



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