Grand Theft Auto CEO believes GTA 5 was so successful because it's a 'highly social' experience

Date:
Mon, 18 May 2026 11:16:55 +0000

Description:
Take-Two CEO Strass Zelnick has discussed the success of Grand Theft Auto 5
in a new interview.

FULL STORY ======================================================================Copy link Facebook X Whatsapp Reddit Pinterest Flipboard Threads Email Share this article 0 Join the conversation Follow us Add us as a preferred source on Google Newsletter Subscribe to our newsletter Take-Two Interactive CEO
Strauss Zelnick has discussed the success of Grand Theft Auto 5 in a new interview He attributed its endurance to its "highly social" online mode and frequent updates The comments come ahead of the release of Grand Theft Auto 6 in November Take-Two Interactive CEO Strauss Zelnick has reflected on the success of Grand Theft Auto 5 and believes that players keep coming back to the game because it's a frequently updated, social experience.

Speaking in a new interview with podcaster David Senra, Zelnick said that "most people believe" that GTA is "the most valuable entertainment IP ever created," and revealed that the total revenue from the latest instalment, GTA 5 , is "a lot." The game, released back in 2013, has sold more than 225 million copies and is frequently touted as one of the best-selling video
games of all time. It still has tens of thousands of players today, often appearing among the most-played titles on popular PC gaming platform Steam . Latest Videos From You may like Take-Two CEO wants GTA 6 to be 'the most spectacular piece of entertainment on Earth, in history' Fans react as Take-Two CEO speaks on GTA 6 price 'I am perfectly fine with a $100 or more game' GTA 6's comedy might not make 'the same splash' as past games according to Lester voice actor

According to Zelnick, "the reason people keep playing is because it's constantly updated" referring to GTA 5 's ever-evolving multiplayer
offering, Grand Theft Auto Online . "The most recent content pack was awesome," he added.

"You can actually talk and connect and play together," he continued. "People don't realize that online games are highly social experiences."

To illustrate his point, Zelnick also shared an anecdote about his elderly mother playing the card game bridge online, chatting with other players she has never met.

The comments come ahead of the highly anticipated launch of the next GTA
game, Grand Theft Auto 6 , on November 19, 2026. It is expected to generate billions of dollars in revenue and sell millions of copies in a matter of days. Get daily insight, inspiration and deals in your inbox Sign up for breaking news, reviews, opinion, top tech deals, and more. Contact me with news and offers from other Future brands Receive email from us on behalf of our trusted partners or sponsors By submitting your information you agree to the Terms & Conditions and Privacy Policy and are aged 16 or over. Follow TechRadar on Google News and add us as a preferred source to get our expert news, reviews, and opinion in your feeds.



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