Apple says its new AI Siri will be fundamentally different from ChatGPT and Gemini but WWDC could be a make-or-break moment

Date:
Mon, 18 May 2026 10:47:21 +0000

Description:
Siris AI upgrade will get a privacy boost but could only launch in beta, a report claims.

FULL STORY ======================================================================Copy link Facebook X Whatsapp Reddit Pinterest Flipboard Threads Email Share this article 0 Join the conversation Follow us Add us as a preferred source on Google Newsletter Subscribe to our newsletter Apple will reveal an AI-powered Siri update at its WWDC show in June The company will push privacy as its AI differentiator, a new report claims But the new features might be labeled 'betas', despite arriving two years late As Apple struggles to catch up in
the AI race, the company may finally have found a way to make Siri stand out from rivals like ChatGPT and Gemini by making it more private, not more powerful.

With Apple gearing up for its Worldwide Developers Conference (WWDC) on June 8, the tech world is wondering how the Cupertino giant is planning to close the gap between itself and its artificial intelligence (AI) rivals. One way, according to a new report, is to stick with something that has always helped Apple stand out from the crowd but theres a notable catch to the plans. Writing in his latest Power On newsletter , Bloomberg journalist Mark Gurman believes that Apple will push privacy as the biggest differentiator between itself and companies like OpenAI and Google that also maintain AI-infused products. And that could enable Apple to argue that its pro-privacy approach one that it has long adopted is a fundamentally different pathway to AI. Latest Videos From You may like Apple is reinventing Siri to catch up to ChatGPT Apple set WWDC for June 8 and this may be its last chance to fix Siri and give us the AI we want Apple may add AI chatbots that run inside Siri here's why that's concerning

One way Apple could do this, Gurman believes, is through building
disappearing messages into its revamped Siri virtual assistant . The iOS 27 update thats set to debut at WWDC will put Siri in a standalone app for the first time, and this app could automatically delete any prompts that you send to Siri. The options will be to keep messages for 30 days, one year or forever; if you select one of the first two choices, Siri will remove your conversations without you having to lift a finger. That could protect you
from data leaks and your private info being used to train an AI model.

Apple will also place tighter limits around how [Siris] memory works, Gurman says, including restrictions on what information can persist and how long it can be retained. Apples stance is that settings like this should be built
into the system itself, according to Gurman, rather than being an optional extra as with rival AI systems from the likes of Meta and OpenAI. The new
Siri may emerge with unfinished features (Image credit: Apple) Auto-deleting messages are not the only new AI feature due to arrive at WWDC. Theres a
whole Siri revamp in the works that should see features announced way back in 2024 finally make it to users iPhones . Yet even that two-year delay might
not be enough, Gurman warns.

Writing in Power On, Gurman explains that Apple might frame the refreshed
Siri as a beta version come WWDC. The reporter adds that there is a strong chance that this approach will be used in developer beta versions and even when iOS 27 ships this fall. Thats because Gurman has been informed by his sources that test versions of iOS 27 contain the beta labels for Siri. Given that we are less than a month away from WWDC, those flags could remain when the operating system is unveiled in June. Get daily insight, inspiration and deals in your inbox Sign up for breaking news, reviews, opinion, top tech deals, and more. Contact me with news and offers from other Future brands Receive email from us on behalf of our trusted partners or sponsors By submitting your information you agree to the Terms & Conditions and Privacy Policy and are aged 16 or over.

Proclaiming the upgraded Siri to be in its beta phase would signal to users that the new features are still unfinished, Gurman says, and its hard to
argue with that assessment. With Apples competitors pushing further and further ahead in the world of AI, this years WWDC will be crucial for Apple
to show it has what it takes to hold its own. If the new AI Siri spends too long as a beta, it will be increasingly difficult for the company to do that. Follow TechRadar on Google News and add us as a preferred source to get our expert news, reviews, and opinion in your feeds. Todays best iPhone deals Contract Deals Sim Free gift Apple iPhone 17 24 months Unlimited mins Unlimited texts 10GB data 19 upfront 34.99 /mth View at Mobiles.co.uk See all prices Apple iPhone 17 Pro 36 months Unlimited mins Unlimited texts 1GB data 100 upfront 62.37 /mth View at Vodafone Ltd See all prices Apple iPhone Air
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Link to news story: https://www.techradar.com/ai-platforms-assistants/apple-says-its-new-ai-siri-w ill-be-fundamentally-different-from-chatgpt-and-gemini-but-wwdc-could-be-a-mak e-or-break-moment


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