I went inside FIFA's secret World Cup lab, and the 3D scanning tech I found there could change football forever

Date:
Sat, 16 May 2026 18:00:00 +0000

Description:
A rare behind-the-scenes visit to FIFA HQ in Zurich reveals the AI and 3D technology that will change the World Cup and football forever.

FULL STORY ======================================================================Copy link Facebook X Whatsapp Reddit Pinterest Flipboard Threads Email Share this article 0 Join the conversation Follow us Add us as a preferred source on Google Newsletter Subscribe to our newsletter The future of football is being decided six floors underground at FIFA's headquarters in Zurich.

Past the meditation suite made from Afghan onyx and the congress room that could pass for the United Nations Assembly Hall, Lenovo technology is being infused into every layer of the beautiful game in time for this summer's
World Cup. I was the only UK journalist on a rare behind-the-scenes foray
into FIFA's inner sanctum, where offside calls, tactical analysis, and the fans' view of the action are being overhauled by AI ahead of kick-off. Here's what's coming. Latest Videos From You may like The 3 OLED TVs I recommend for World Cup viewing, based on my testing World Cup 2026: how mobile networks
can avoid cybersecurity chaos at kick-off Here are my top 4 Dolby Atmos soundbars to level up your World Cup viewing The VAR makeover (Image credit: Future / James Day) VAR's grey stick figures are finished. All 1,200 players at this year's tournament are being individually 3D scanned before a ball is kicked to produce a photorealistic digital twin accurate to the millimeter for faster, more precise offside calls.

Under the current system, a 6ft 5in Erling Haaland and a 5ft 7in Lionel Messi appear the same height. "Our mind is leading us to think: if it doesn't look real, it's probably not that adherent to the context," says Dr. Valerio
Rizzo, the Lenovo neuroscientist who built the system.

"For the referee, they are human beings, and their brain is like one of the fans. They see that scene. They don't perceive the reality of that illustration, and maybe they can be biased as well."

Rizzo opens a presentation with a reference to Permutation City, Greg Egan's 1994 novel about digitizing human beings into a simulation. "This is like something that nowadays seems all the time closer and closer," he says. Get daily insight, inspiration and deals in your inbox Sign up for breaking news, reviews, opinion, top tech deals, and more. Contact me with news and offers from other Future brands Receive email from us on behalf of our trusted partners or sponsors By submitting your information you agree to the Terms & Conditions and Privacy Policy and are aged 16 or over.

The AI-enabled avatars are created with 3D Gaussian Splatting, where photographs are converted into clouds of trainable particles whose position, color, and rotation are optimized until they match reality exactly. Image 1
of 3 The photo capture stage of 3D Gaussian Splatting (Image credit: Future / James Day) The photo capture stage of 3D Gaussian Splatting (Image credit: Future / James Day) Dr. Valerio Rizzo at FIFA HQ in Zurich (Image credit: Future / James Day) With three million data points per player and sub-centimeter accuracy, "It's not a default puppet, it's not a random
shape," says Rizzo. "It's the actual body of the player. The chest size is
the chest size. The foot length is the foot length of the player."

When I ask how much more accurate offside decisions will be, his answer is characteristically direct: "It's more accurate, it's more precise, it's more realistic. You can make up your own assumption." What to read next Meet CoachCube, the intelligent AI personal trainer that lives inside a Tron-style box room Lenovo just showed me the future of laptops at MWC 2026 and it didn't mention AI once Building league-winning AI agents: Lessons from the football pitch

A segmentation AI strips clothing from the body post-scan so jersey colour, squad number and boots can all be changed without reworking the underlying geometry. Hair is captured as individual particle strands rather than a
single mesh. Micro-movements, such as fingers, are fixed algorithmically. Me, in FIFA's photo capture booth (Image credit: Future / James Day) Then comes
my turn. The photo capture system is part airport scanner, part Noughties music video, when every rapper wanted to be filmed with a fisheye lens.
Covers go over my feet, and I step into a cylindrical white booth plastered floor to ceiling in what look like giant QR codes. Arms out, middle finger pointing downward to a height marker, its impossible not to feel like Cristiano Ronaldo.

Then 36 4K cameras fire simultaneously, and it's over in seconds. Around 20 minutes later, I show up as a ghostly white mesh. Hit texture, and my face,
my kit, even my tattoos are rendered with unnerving accuracy, like someone
has put a mini me in a glass case.

Every World Cup player will go through this same process during their mandatory FIFA media day, with 28 portable rigs travelling between all 48
team base camps from June 4 to June 13. ChatGPT for coaches FIFA's generative AI tactics tool, Football AI Pro (Image credit: Future / James Day) From the scanning booth, I move to a conference suite full of screens for a first look at Football AI Pro, a generative AI tactics tool giving every competing
nation the same analytical capability.

All 48 nations, from Germany to Curaao (which has a population of just
156,000 and is the smallest nation ever to qualify for the World Cup), get it free.

It starts like ChatGPT. You type a direct question in plain English, Spanish, Arabic, or Chinese, and it responds like a human. Then you go deeper, and it plays like Football Manager on steroids. FIFA's generative AI tactics tool, Football AI Pro (Image credit: Future / James Day) The live demonstration
uses the PSG vs. Chelsea match from the Club World Cup. A single question returns nine attempts on goal, with heatmaps, pass maps, 3D reconstructions from the goalkeeper's perspective, and downloadable coaching clips, all generated in seconds.

"In elite football," says Alvaro Perez, Lenovo's senior product manager for the system, "the difference between a question and a decision is often the difference between winning or losing." Lenovo's Alvaro Perez speaking at FIFA HQ in Zurich (Image credit: Future / James Day) The tool is built on FIFA's Football Language, a knowledge graph standardizing every event in a match. "The big teams can come with an army of analysts, and analysis takes a lot of time and effort," says Perez. "FIFA wants to democratize things so the federations with fewer resources get the same insights."

Once enough World Cup match data exists, Football AI Pro can even analyse penalty takers and goalkeepers ahead of a shootout.

Despite similarities to large language models like ChatGPT or Claude, Lenovo claims the football-specific knowledge has been built from scratch with FIFA, though the system does use some underlying LLM architecture from as-yet-unnamed external providers. "If there is no solid answer," says Perez, "then it will reply: sorry, we cannot find the right data to provide this
type of information." It will not guess. The machine behind it all Image 1 of 2 FIFA HQ in Zurich, Switzerland (Image credit: Future / James Day) FIFA HQ
in Zurich, Switzerland (Image credit: Future / James Day) Supporting all of this is the most complex technology deployment in sporting history.

Over 17,000 Lenovo devices and 30,000 total assets are pre-configured at hubs in North Carolina, Toronto, and Mexico City across 16 stadiums and all FIFA venues across three countries. Open the laptop, and the right application is already there.

"Think of them as an empty shell," says Myles Spittle, Lenovo's services delivery lead for FIFA. "You might get a 10-minute window at a loading bay. There are security dogs, there's a whole host of things to consider." NSA and Secret Service protocols apply if the President attends. Lenovo's Myles Spittle speaking at FIFA HQ in Zurich (Image credit: Future / James Day) A Technical Command Centre in Miami with a 60-foot LED wall monitors everything simultaneously. After the final whistle, engineers have five days to decommission everything, followed by two weeks' leave. The stress level, says Spittle, makes that break from work non-negotiable.

For the first time, viewers will also get a genuinely immersive, stabilized first-person view from on the pitch in real time.

Referee View uses the same gyroscopic stabilization found on F1 helmet cams and is processed live in under two seconds, for broadcasts worldwide. The players had better behave themselves.

As for FIFAs tech partner, they say 'form is temporary, class is permanent'
in football, but Lenovo wont have the luxury of having an off day. "The World Cup doesn't get delayed by two weeks," says Spittle. "You either deliver, or you don't. And don't isn't an option."

The 2026 FIFA World Cup kicks off on June 11. Follow TechRadar on Google
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