YouTube is turning its TV app into a one-stop shopping platform heres how
its new Buy with Google Pay tool allows you to buy products from advertisers in just two clicks

Date:
Thu, 14 May 2026 15:44:47 +0000

Description:
YouTube's new Buy with Google Pay feature allows you to buy products without leaving your TV's YouTube app.

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at its Brandcast event for advertisers and brands Its new Buy with Google Pay tool lets you buy products from ads in YouTube's TV app The company also announced two new AI-powered features YouTube s TV app is about to get a new function, but it has nothing to do with upgrading your viewing experience instead, the company wants to make shopping through its ads a lot more convenient.

At its annual Brandcast event on May 13, YouTube unveiled a series of new features designed to connect brands to YouTube's most impactful cultural moments and trending conversations, the company says in its blog post . One
of those features is Buy with Google Pay, a tool that will allow you to buy products with just two clicks from ads right from YouTubes TV app interface
on smart TVs and streaming devices. This marks the next step in YouTubes expansion of shoppable ads. Last year the company revealed its interactive product feed allowing advertisers to list products on the right side of the screen while ads play in between videos, allowing you to click on the listing where it will then display a QR code for you to scan with your phone to take you through to the purchase link. Latest Videos From You may like Google
rolls out unskippable ads to YouTube's TV experience to lure more Premium users YouTube free trial: here's everything you need to know about how to get a YouTube Premium and YouTube TV free trial Google TV will now push vertical YouTube Shorts right on your homescreen Targeting pain points With this new functionality, YouTube targets a pain point with TVs, as entering payment details onto larger devices can be quite a process. Allowing viewers to purchase through ads by using the payment details already stored in their Google account removes this hassle.

Not only this, but more users are flocking to YouTubes TV app for bigger viewing, which has opened a gap for the company to take advantage of. With more viewers using YouTube on smart TVs and streaming devices it creates an opportunity for YouTube to push more advertisers and their products to more people but could really take a toll on impulsive purchasing habits. Custom sponsorships Aside from the expanded commercialization of its TV interface, YouTube is rolling out even more features to go alongside it, and two of them are powered by AI.

As per YouTubes announcement, its Custom Sponsorships tool uses AI to dynamically surface videos tailored to a brands desired moment. In other words, brands wont need to manually select channels and content categories where they want their ads to be displayed. Get daily insight, inspiration and deals in your inbox Sign up for breaking news, reviews, opinion, top tech deals, and more. Contact me with news and offers from other Future brands Receive email from us on behalf of our trusted partners or sponsors By submitting your information you agree to the Terms & Conditions and Privacy Policy and are aged 16 or over.

YouTube also unveiled Multimodal Video Creation, which uses Google AI models such as Gemini, Nano Banana, and Veo to move from creative brief to final production with just a few prompts eliminating production time and cost.

Regarding the clickable ads in the YouTube TV app, convenience is clearly the selling point here, but the bigger picture is harder to ignore. YouTube isnt just trying to make ads easier to watch its trying to remove every possible barrier between attention and spending money, without ever leaving its TV
app. Follow TechRadar on Google News and add us as a preferred source to get our expert news, reviews, and opinion in your feeds. Make sure to click the Follow button!



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Link to news story: https://www.techradar.com/computing/websites-apps/youtube-is-turning-its-tv-ap p-into-a-one-stop-shopping-platform-heres-how-its-new-buy-with-google-pay-tool -allows-you-to-buy-products-from-advertisers-in-just-two-clicks


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