The iPhone Ultra could be a surprise hit as new survey suggests potentially millions of Apple fans would buy a foldable phone

Date:
Wed, 13 May 2026 15:52:33 +0000

Description:
According to a new survey, 14% of iPhone users say 'new phone concepts' is their biggest reason for upgrading, which bodes well for the fortunes of the iPhone Ultra.

FULL STORY ======================================================================Copy link Facebook X Whatsapp Reddit Pinterest Flipboard Threads Email Share this article 0 Join the conversation Follow us Add us as a preferred source on Google Newsletter Subscribe to our newsletter A new survey suggests a
foldable iPhone could be surprisingly popular It claims 14% of iPhone users cite new phone concepts as their biggest reason for upgrading That might translate to millions of potential foldable iPhone customers Despite the fact that smartphone companies have been making foldable phones for years now, the industry has never really taken off in a big way. But with Apple poised to enter the fray in September, the Cupertino giant could change the game in a big way and a new survey seems to back that idea up.

According to research from CNET , up to 14% of iPhone users in the US feel that a new phone concept would be the primary motivator for them to upgrade their device. CNET specifically explained that this encompasses ideas like flip or foldable phones, which would conceivably include the upcoming iPhone Ultra . Now, 14% might not seem like a lot, but remember that were talking about one of the most popular smartphone brands on the planet here. Latest Videos From You may like The foldable iPhone Ultra could cost even more than an M5 MacBook Pro iPhone Ultra dummy units just leaked and they point to a major downgrade Huawei's new foldable looks similar to the rumored iPhone Ultra but Apple could still have a secret display weapon

Apples latest financial results show that, in the three months to March 28, 2026, the company made almost $57 billion in revenue from the iPhone alone. While Apple doesnt report how many individual units that comprised, research from analysts at IDC pegged the number of iPhones sold in 2025 to 247.4 million.

In other words, even if only 14% of iPhone users upgrade to the foldable iPhone Ultra, thats an enormous number of people and a massive revenue boost for Apple, considering the device is rumored to cost upwards of $2,000 .
Would you buy a foldable iPhone? A dummy unit of the iPhone Ultra. (Image credit: Unbox Therapy) Interestingly, CNET itself didnt seem to be very impressed with the survey results. The outlet argued they showed that smartphone users arent sufficiently impressed by new features and concepts to consider upgrading their phones, saying that only 13% of smartphone users overall are tempted by new designs.

But when we consider the sheer numbers involved here, even 1% is a sizeable figure. Its also worth remembering that, given its expected sky-high price tag, most iPhone users will understandably pass on the iPhone Ultra. With a cost of $2,000 or more, youre never going to see a survey where, say, 50% of customers say they want to take the plunge. Get daily insight, inspiration
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But what about you? Are new phone concepts like the iPhone Ultra tempting you to splash the cash on a new iPhone upgrade? Or would you rather stick with more traditional form factors? Let us know if you'd consider buying the
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Link to news story: https://www.techradar.com/phones/iphone/the-iphone-ultra-could-be-a-surprise-h it-as-new-survey-suggests-potentially-millions-of-apple-fans-would-buy-a-folda ble-phone


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