Dua Lipa brands Samsung dismissive and callous as she sues the tech giant for $15m for using her photo on TV packaging without her permission

Date:
Mon, 11 May 2026 15:41:09 +0000

Description:
Singer Dua Lipa claims Samsung used her image for its TV boxes without her consent, and is suing the consumer tech giant for $15 million.

FULL STORY ======================================================================Copy link Facebook X Whatsapp Reddit Pinterest Flipboard Threads Email Share this article 0 Join the conversation Follow us Add us as a preferred source on Google Newsletter Subscribe to our newsletter Singer Dua Lipa is suing
Samsung for $15 million The lawsuit alleges the company used her image on TV boxes sold across the US without her permission She claims she initially
asked Samsung to remove her image last year, but was met with a 'dismissive and callous' response Pop star Dua Lipa is suing Samsung for $15 million (about 11m or AU$20m), alleging that the company used an image of her on its TV packaging without her permission.

In a lawsuit filed on Friday, May 8 in California, the singer alleges that
the South Korean tech giant "prominently used" her image "for a mass
marketing campaign for a consumer product without her knowledge, without consideration, and as to which she had no say, control, or input whatsoever. The lawsuit states that the photo was taken at the Austin City Limits music festival in 2024, and that Dua Lipa owns the copyright to it. The singer is demanding $15 million in damages for copyright infringement, trademark infringement, and misappropriation of Plaintiffs likeness and image.
According to her legal team, Samsung breached Californias right of publicity law, which protects the public identities of celebrities from being used for unauthorized commercial purposes. Latest Videos From You may like Taylor
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to sell TVs without compensation or permission. pic.twitter.com/ta6SWUmubH
May 10, 2026 They say the singer became aware of Samsungs use of the image in June 2025, when a slew of social media posts referencing a Dua Lipa TV box started circulating. The lawsuit highlights two specific Instagram comments, one in which the poster said they would get that TV just because Dua is on
it, while another read If you need anything selling just put a picture of Dua Lipa on it.

Initially, Lipa and her team asked Samsung to remove the image from its packaging via a cease and desist last year, but the lawsuit claims they were met with a dismissive and callous response from the company, and that it failed to comply with Lipas "repeated demands".

Samsungs copying and distribution of the DL Image constitutes willful copyright and trademark infringement, and a violation of Ms. Lipas right of publicity, designed to improperly capitalize on Ms. Lipas hard-earned success to promote and sell Samsungs products, the suit states.

Neither Lipas legal team nor Samsung have commented on the status of the lawsuit, but well update this story if and when we hear more information. Get daily insight, inspiration and deals in your inbox Sign up for breaking news, reviews, opinion, top tech deals, and more. Contact me with news and offers from other Future brands Receive email from us on behalf of our trusted partners or sponsors By submitting your information you agree to the Terms & Conditions and Privacy Policy and are aged 16 or over. Follow TechRadar on Google News and add us as a preferred source to get our expert news, reviews, and opinion in your feeds.



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Link to news story: https://www.techradar.com/televisions/dua-lipa-brands-samsung-dismissive-and-c allous-as-she-sues-the-tech-giant-for-usd15m-for-using-her-photo-on-tv-packagi ng-without-her-permission


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