Our customers have been looking elsewhere for mobile: BT relaunches BT Mobile for broadband customers, insisting it will live alongside its existing EE network

Date:
Thu, 07 May 2026 17:15:38 +0000

Description:
BT is re-opening its BT Mobile service to existing broadband customers,
saying its customers "have been looking elsewhere for mobile."

FULL STORY ======================================================================Copy link Facebook X Whatsapp Reddit Pinterest Flipboard Threads Email Share this article 0 Join the conversation Follow us Add us as a preferred source on Google Newsletter Subscribe to our newsletter BT is re-opening its BT Mobile service to existing broadband customers These plans will be eSIM-only and
come with built-in spam detection tools BT says BT Mobile will 'live alongside' its existing EE mobile network If youre a BT customer who would prefer to have your broadband and mobile plans under one roof, youre in luck: BT is bringing back BT Mobile.

At a press conference announcing BTs appointment as the Official Telecommunications Partner of UEFA Euro 2028, the company confirmed that BT Mobile which was shuttered to new users in 2023 will reopen for new and existing BT broadband customers in the near future. BT Mobile plans will be eSIM-only and come with AI-driven spam detection tools as standard. Similar tools already exist on the BT-owned EE network, but EE charges customers 2
per month to access them. You may like BT lays out plans to become 'digital backbone' of the UK for consumers and businesses alike New Three mobile contracts to include speed caps unless users pay for add-ons What is an MVNO and why should I use one? Latest Videos From

This is just one of the ways in which BT will differentiate its two mobile brands. Different customers want different things, Claire Gillies, CEO, Consumer at BT Group, explained in a panel discussion attended by TechRadar, and each of our brands will have its own unique set of attributes [...] BT Mobile and EE will live alongside [one another], serving the customers that are best suited to [each brand]. Well target them separately."

We have a population on BT who talk about reliability. They talk about security, they talk about the support they get having a UK-based call center continues to be very important to that population. And then you have the EE customer, who is [part of] a busy family home, who's looking for the latest innovations in tech, the fastest networks."

But some customers would prefer to have all of their services conveniently from one provider, Gillies continued. And to date, those customers have been looking elsewhere for mobile, whether thats towards our EE brand or others in the market. This is an opportunity to bring more to them in a more convenient way, and, of course, provide the benefits that come with that, including a better, more reliable network, and a more secure network, because we're starting with security built into those mobile plans. BT Group CEO Allison Kirkby addressing the room at Wembley Stadium (Image credit: BT Group) BT Group's CEO, Allison Kirkby, was similarly bullish about the ease with which consumers will perceive the differences between BT Mobile and EE: Weve been running with multiple brands for well over a year now, and we're very clear [about] how we can differentiate the brands so that they're complementary to each other. We've also learned a lot about how to better target [customers]
so that the two brands working together can be more than some of their parts. Get daily insight, inspiration and deals in your inbox Sign up for breaking news, reviews, opinion, top tech deals, and more. Contact me with news and offers from other Future brands Receive email from us on behalf of our
trusted partners or sponsors By submitting your information you agree to the Terms & Conditions and Privacy Policy and are aged 16 or over. Phone Back to Mobile Cell Phones active filters Clear All EE Brand Apple Google Samsung Network Show all Options Monthly Cost Any Monthly Cost Minimum Upfront Cost Any Minimum Upfront Cost Maximum Upfront Cost Any Maximum Upfront Cost Data Any Data Minutes Texts Contract Length Storage Size Colour Condition Screen Type Only show Upgrade deals Contracts Sim Only Showing 10 of 1,015 deals Filters SORT BY Monthly cost (low to high) Monthly cost (high to low)
Upfront cost (low to high) Upfront cost (high to low) Data (low to high) Data (high to low) Network (A to Z) Network (Z to A) Product Name (A to Z) Product Name (Z to A) Minutes (low to high) Minutes (high to low) Texts (low to high) Texts (high to low) Contract length (low to high) Contract length (high to low) Apple iPhone 17e (256GB HDR) 5GB data Unlimited mins Unlimited texts 36 months 30 upfront 42.22 /mth View at EE Learn More Apple iPhone 17 Pro (1TB Orange) 5GB data Unlimited mins Unlimited texts 36 months 30 upfront 67.32 /mth View at EE Learn More Apple iPhone 17 Pro Max (256GB HDR) 5GB data Unlimited mins Unlimited texts 36 months 30 upfront 60.32 /mth View at EE Learn More Apple iPhone Air (1TB Gold) 30GB data Unlimited mins Unlimited texts 36 months 30 upfront 57.32 /mth View at EE Learn More Samsung Galaxy
S26 (256GB Black) 5GB data Unlimited mins Unlimited texts 36 months 30
upfront 34.60 /mth View at EE Learn More Samsung Galaxy S26 Ultra (256GB White) 5GB data Unlimited mins Unlimited texts 36 months 30 upfront 49.59
/mth View at EE Learn More Google Pixel 10a (256GB HDR) 5GB data Unlimited mins Unlimited texts 36 months 30 upfront 41.58 /mth View at EE Learn More Google Pixel 10 Pro XL (256GB Black) 25GB data Unlimited mins Unlimited texts 36 months 30 upfront 40.74 /mth View at EE Learn More Apple iPhone 17e (256GB HDR) 25GB data Unlimited mins Unlimited texts 36 months 30 upfront 46.22 /mth View at EE Learn More Apple iPhone 17 Pro (1TB Blue) 5GB data Unlimited mins Unlimited texts 36 months 30 upfront 69.32 /mth View at EE Learn More Show more Follow TechRadar on Google News and add us as a preferred source to get our expert news, reviews, and opinion in your feeds. Make sure to click the Follow button!

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Link to news story: https://www.techradar.com/phones/our-customers-have-been-looking-elsewhere-for -mobile-bt-relaunches-bt-mobile-for-broadband-customers-insisting-it-will-live -alongside-its-existing-ee-network


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