Fans react as Take-Two CEO speaks on GTA 6 price 'I am perfectly fine with a $100 or more game'

Date:
Thu, 30 Apr 2026 12:01:27 +0000

Description:
Take-Two CEO Strauss Zelnick has hinted at the price of Grand Theft Auto 6 by suggesting fans will pay a "reasonable" amount for a quality game.

FULL STORY ======================================================================Copy link Facebook X Whatsapp Reddit Pinterest Flipboard Threads Email Share this article 0 Join the conversation Follow us Add us as a preferred source on Google Newsletter Subscribe to our newsletter Take-Two CEO Strauss Zelnick
has suggested that the price of Grand Theft Auto 6 won't be unreasonable He says consumers "need to feel like the thing itself is amazing and the price they were charged was fair for what they got" He added that game pricing has actually gotten cheaper over the years Take-Two CEO Strauss Zelnick has
hinted at the price of Grand Theft Auto 6 by suggesting fans will pay a "reasonable" amount given the quality of the game.

As reported by IGN Zelnick addressed the ongoing speculation about how much the hotly anticipated game will cost at the iiCon conference for video game executives. While the CEO couldn't confirm if GTA 6 will have a $100 price tag, as rumors have indicated, he did hint that the cost won't be unreasonable. "Consumers pay for the value that you bring to them, and our
job is to charge way, way, way less of the value delivery," Zelnick said. Article continues below You may like Amid rumors of a $100 Grand Theft Auto
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kick off this summer ahead of its November launch, which Take-Two CEO is sure won't be delayed again 'We dont spend money on marketing until were pretty close to release' GTA 6's marketing campaign is edging closer, as Take-Two
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How you feel about something you buy is the intersection of the thing itself and what you pay for. Consumers need to feel like the thing itself is amazing and the price they were charged was fair for what they got." Fans have
reacted to Zelnick's comments under IGN's article, with many claiming that they'd happily pay $100 for a game like GTA 6. others are more comfortable paying up to $80 for the long-awaited title.

"I am perfectly fine with a $100 or more game," one user said, adding, "If a publisher has faith in their expensive game, let em launch it at whatever."

Another said, "It could be 120 and id STILL buy it. Most people would... even the 'uh im not at all excited for this'. Hell, even the penny pinchers. Its not about the money, its that its gonna be EVERYWHERE and everyone will talk about it so much that even that guy who was waiting for the PS5 pro to go
down all these years (and never bought one) will too." Get daily insight, inspiration and deals in your inbox Sign up for breaking news, reviews, opinion, top tech deals, and more. Contact me with news and offers from other Future brands Receive email from us on behalf of our trusted partners or sponsors By submitting your information you agree to the Terms & Conditions and Privacy Policy and are aged 16 or over.

With the launch of the Switch 2 , Nintendo began charging up to $80 for first-party games like Mario Kart World , and it's speculated that more and more publishers and studios will begin doing the same, including Rockstar Games.

Rumors about GTA 6 getting a $100 price tag have been circulating since the game's announcement, but analysts have suggested that a $70 price would generate more money for Rockstar .

Zelnick continues, saying game pricing has gotten cheaper over the years compared to how inflation has caused prices to go up elsewhere, with many major titles being priced between $60 and $70 for more than 10 years. What to read next GTA 6's comedy might not make 'the same splash' as past games according to Lester voice actor GTA 6 owner Take-Two is 'embracing generative AI' as part of its goal to be the 'most efficient company in the
entertainment business' says CEO If GTA 6 gets delayed again, it may never live up to its hype here's exactly why

"If you look at it through that lens, that doesnt make a whole lot of sense," he said. "But that isnt the lens through which we look. Instead, we look at how do we deliver something amazing, and how do we make sure that what people pay for it feels very reasonable."

The CEO went on to admit that he is "terrified" of the question of how to measure the success of GTA 6 and that Take-Two is mainly thinking about "making the most spectacular piece of entertainment on Earth, in history and its a pretty daunting challenge."

"If we do that, and if were of service to our customers, then the upside will take care of itself," Zelnick said, before adding, he does "think a lot of people will be calling in sick on November 19," which is when the game launches.

Elsewhere, the CEO has confirmed that GTA 6 's planned marketing is scheduled to kick off "soon." Follow TechRadar on Google News and add us as a preferred source to get our expert news, reviews, and opinion in your feeds. Make sure to click the Follow button! The best gaming consoles All the best consoles of this generation

Read our full guide to the best gaming consoles 1. Best overall: PlayStation 5 Slim 2. Best budget: Xbox Series S 3. Best handheld: Nintendo Switch 2 4. Most powerful: PlayStation 5 Pro



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Link to news story: https://www.techradar.com/gaming/gaming-industry/fans-react-as-take-two-ceo-sp eaks-on-gta-6-price-i-am-perfectly-fine-with-a-usd100-or-more-game


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