Smart-home brand Dreame showed me a rocket-powered electric car, and then things got weirder from there

Date:
Wed, 29 Apr 2026 20:00:00 +0000

Description:
Dreame Next is a weird showcase of how one smart home brand wants to rule
your world.

FULL STORY ======================================================================Copy link Facebook X Whatsapp Reddit Pinterest Flipboard Threads Email Share this article 0 Join the conversation Follow us Add us as a preferred source on Google Newsletter Subscribe to our newsletter Sitting inside San Franciscos Palace of Fine Arts, in almost the exact same spot I was seated two months
ago for Samsung s Galaxy S26 and Galaxy Buds4 launch, I cant help but feel bombarded by dj vu and the sensation is entirely intentional, according to
my hosts, smart-home brand Dreame.

It's why we picked the venue, a spokesperson cheerily admitted while giving
me a brief tour of the show floor. Im back here to experience Dreame Next, a four-day-long tech showcase featuring the company's products although with day one including the unveiling of a rocket-powered electric car (yes, really), the term 'product showcase' feels rather inadequate. Article continues below You may like This Dreame TV has speakers that physically move based on where you sit Dreame's concept fridge uses AI to give you personalized nutrition advice Lenovo just showed me the future of laptops at MWC 2026 and it didn't mention AI once Dreame isnt just broadening its scope of its products with reveals such as its car. Its using the event to showcase upgrades to its existing appliance lines, as well as announcing two smartphones, bone-conduction headphones, two smart rings, a smart watch and a pair of diamond-encrusted regular watches, a TV with robotically adjusted speakers, a robot that can do your laundry, a fridge with a fingerprint scanner and a robotic arm , smart glasses, and a closet that includes four distinct washer-dryers and a robot vacuum home. And I think I might have missed a few things. Image 1 of 2 Dreame's rocket-powered car (Image credit: Future / Hamish Hector) The non-rocket car (Image credit: Future / Hamish Hector) The intentional Samsung mimicry makes sense in this context. While it's perhaps best known for its TVs , wearables and smartphones, Samsung
makes just about every kind of tech device you can think of, from household appliances to speakers and smart car tech.

Dreame wants to be seen as a titan, on a par with the South Korean tech
giant.

At the same time, Dreames showcase is very much in a category of its own. Ive sat through dozens of conferences as a journalist, but never have I seen the typical announcement routine hype-filled trailer, audience applause, 15-minute-long deep dive into a world-first innovation, followed by a wrap-up screen with product details applied to an air conditioning unit before. Get daily insight, inspiration and deals in your inbox Sign up for breaking news, reviews, opinion, top tech deals, and more. Contact me with news and offers from other Future brands Receive email from us on behalf of our trusted partners or sponsors By submitting your information you agree to the Terms & Conditions and Privacy Policy and are aged 16 or over.

Many of its reveals are the kinds of announcements you might get a quick
press release about from another brand. Dreame is instead treating each one like it's a flying car. Its surreal, yet endearing. Image 1 of 6 Dreame's
bone conduction headphones (Image credit: Future / Hamish Hector) The Dreame Z1 laundry bot (Image credit: Future / Hamish Hector) The Dreame Aurora phone and its attachments (Image credit: Future / Hamish Hector) A diamond watch? (Image credit: Future / Hamish Hector) The Dreame R8000F TV (Image credit: Future / Hamish Hector) The Dreame closet and washing machine combo (Image credit: Dreame) Total domination The whole events exudes a weird charm be it teleprompter hiccups, a 20-minute business lecture on changing consumer spending habits, watching NBA Hall of famer Dwyane Wade be told he has to
take over a dozen photos at the end of his on-stage segment (one with every Dreame exec individually, and more with various groups), or seeing attendees spray ketchup on the floor so that they can then clean it up with a vacuum to win a prize. It's a charm which disguises the company's true intentions.

Dreame wants to take over your world. What to read next MWC 2026 day 1 the 8 best gadgets we've seen today MWC 2026 day 2: the 7 best gadgets we've seen today Dreame Z20 Station review: excellent performance and useful features, let down slightly by some design flaws Image 1 of 2 Ready for some business talk? (Image credit: Future / Hamish Hector) Stats! Graphs! (Image credit: Future / Hamish Hector) That robotic arm-equipped fridge I mentioned? Its designed to organize and scan everything in your fridge, and then, in conjunction with data collected from your Dreame scales and Dreame smart wearables, help you decide on the perfect meal for your health needs. Your robot vacuum will use its robotic arm and your washing machine to do even
more chores for you. Your ring and your phone can control, and get updates from, all the appliances in your home that is, if youre all in on the Dreame ecosystem. Your Dreame TV is your smart-home hub.

The idea of an interconnected ecosystem isnt new. Samsung has pitched a similar vision of complete integration between all the tech in your home and on your person, but Dreames vision wants to go from one to 100 faster than
its rocket-boosted EV.

Its impossible to judge its efforts yet, though. None of its new tech is available to the public at the time of writing, meaning we havent been able
to test it and verify Dreames extravagant promises. The crowd here at the Dreame event, watching washing machine launches (Image credit: Dreame) Whats more, despite the hyperbolic tone of its announcements, most of the tech here has been debuted already, at the CES or AWE shows earlier this year. However, we still dont have firm release dates or pricing for these devices some dont even have release windows yet, and might remain concepts indefinitely.

So while I want to get excited for Dreames vision, I cant; at least not right now. If it can make good on its promises, the tech world had better watch out for this upstart smart-home brand. And if it falters well, at least I'll always remember Dreame Next as the strangest tech show Ive ever been to. Follow TechRadar on Google News and add us as a preferred source to get our expert news, reviews, and opinion in your feeds.



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Link to news story: https://www.techradar.com/home/robot-vacuums/smart-home-brand-dreame-showed-me -a-rocket-powered-electric-car-and-then-things-got-weirder-from-there


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