GTA 6 boss says marketing will begin 'soon', solidifying earlier promise

Date:
Wed, 29 Apr 2026 12:05:27 +0000

Description:
GTA 6's release date looks more solid than ever, with Take-Two Interactive's boss further suggesting marketing will kick off soon.

FULL STORY ======================================================================Copy link Facebook X Whatsapp Reddit Pinterest Flipboard Threads Email Share this article 0 Join the conversation Follow us Add us as a preferred source on Google Newsletter Subscribe to our newsletter Take-Two Interactive CEO, Strauss Zelnick, says the Grand Theft Auto 6 marketing campaign will begin soon He previously said the main marketing campaign would begin around summer The next Take-Two earnings call is set for May 21 Rockstar Games' silence on Grand Theft Auto 6 has left gamers worried it may face another delay, but a recent development suggests its November 19, 2026, launch date is locked in.

In an interview with Variety, cited in a new Game File report, Take-Two Interactive's CEO, Strauss Zelnick, gave an update on GTA 6 's planned marketing schedule, stating it's coming 'soon'. That said, he declined to
give a specific date. This comes after Zelnick previously stated marketing would begin around the summer. The CEO also expressed confidence that
Rockstar Games wouldn't have any more delays in the pipeline, stating: "We don't spend money on marketing until we're pretty close to release." Article continues below You may like Grand Theft Auto 6 marketing will officially
kick off this summer ahead of its November launch, which Take-Two CEO is sure won't be delayed again 'We dont spend money on marketing until were pretty close to release' GTA 6 pre-orders could drop in the coming weeks as
marketing ramps up 'we don't spend money on marketing until we're pretty close to release' 'The whole world doesn't look like that. You focus on the areas of the trailer' Former Rockstar environmental artist says what fans
see in GTA 6 trailers has been 'madly polished' but 'everything that's not in that view' won't be as refined yet

Summer is now fast approaching, so it's safe for fans to predict that either
a new trailer or a major update from Rockstar will arrive in late May to kickstart the marketing wave for arguably the most anticipated game of all time, thus far. (Image credit: Rockstar Games) If marketing begins without
the dreaded delay message, it may be enough to suggest that GTA 6 will indeed launch on November 19, 2026, considering Zelnick's statement insinuating that launch dates are locked in once the main marketing campaign begins.

In that case, it's now a waiting game to see whether Rockstar is confident enough to stick to its current November date, and with Take-Two's next earnings call set for May 21, updates are certainly imminent. Notably, the earnings call is within the same time period GTA 6 was initially set to
launch in (May 26), so it wouldn't be a huge surprise to see Rockstar use
this time as the beginning of marketing.

Most importantly, the months ahead should be exciting for gamers, with Summer Game Fest in June, featuring several new game announcements, and possibly something fresh on GTA 6 . Get daily insight, inspiration and deals in your inbox Sign up for breaking news, reviews, opinion, top tech deals, and more. Contact me with news and offers from other Future brands Receive email from
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Link to news story: https://www.techradar.com/gaming/gta-6-boss-says-marketing-will-begin-soon-sol idifying-earlier-promise


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