O2 Daisy rebrands as O2 Business pledges to help solve 'complexity trap' of tech

Date:
Wed, 29 Apr 2026 08:36:02 +0000

Description:
VMO2 launches O2 Business branding as a key point of contact for SMBs to simplify their communications and connectivity stacks.

FULL STORY ======================================================================Copy link Facebook X Whatsapp Reddit Pinterest Flipboard Threads Email Share this article 0 Join the conversation Follow us Add us as a preferred source on Google Newsletter Subscribe to our newsletter VMO2 launches O2 Business brand following Daisy Group merger O2 Business wants to help businesses simplify tech in a world of complexity Lower costs, higher productivity and better business scaling are being promised for customers Following the merger of Virgin Media O2 Business and Daisy Group, O2 Daisy has become O2 Business in an effort to simplify branding across the business.

Despite the rename, the now-O2 Business is still intent on simplifying technology, connectivity and communications for organizations across the UK
to help them grow in an increasingly interconnected world. This
simplification comes at an important time, with two in three businesses stating that tech decisions are getting even harder. Article continues below You may like Virgin Media O2 switches on Starlink-powered smartphone
satellite service Virgin Media O2 owners seal 2bn Netomnia deal in major UK fibre network consolidation Why empowering your business with mobility and intelligent working could be the key to success O2 Business wants to make
your tech stack easier to navigate At the moment, around half (49%) think their tech setup is overly complex and three in four (76%) leaders even say they face more personal pressure to execute business tech right.

"Most businesses dont feel short of technology they feel weighed down by
it," O2 Business CEO Jo Bertram said. "Too many systems, too many suppliers and too much time spent trying to make everything work together."

From O2 Business' side, the company sees higher operational costs, slowed growth and pressure on leaders' time as some of the worst impacts from
complex tech stacks, noting that simplifying them could help to cut costs, boost productivity and help businesses scale more effectively.

Some of the areas that O2 Business promises to help include simplifying product choices, streamlining onboards and improving consistency. Are you a pro? Subscribe to our newsletter Sign up to the TechRadar Pro newsletter to get all the top news, opinion, features and guidance your business needs to succeed! Contact me with news and offers from other Future brands Receive email from us on behalf of our trusted partners or sponsors By submitting
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O2 Business Chairman Matthew Riley acknowledged the role that businesses, including SMBs, play in the UK economy. "Simplifying that landscape isnt just a technical challenge its a commercial opportunity," he said. Riley was the founder of Daisy Group, which primarily targeted SMBs with connectivity, communications and IT services, before it was acquired by VMO2.

And as for the re-brand, the new name serves to make it clearer for
businesses to know where to go when they need help with the above. Follow TechRadar on Google News and add us as a preferred source to get our expert news, reviews, and opinion in your feeds. Make sure to click the Follow button!

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Link to news story: https://www.techradar.com/pro/o2-daisy-rebrands-as-o2-business-pledges-to-help -solve-complexity-trap-of-tech


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