Every label in the world is delivering AI: Apple Music executive says over a third of uploads are 100% AI as it clamps down on AI fraud

Date:
Mon, 27 Apr 2026 17:00:00 +0000

Description:
Apple Music VP reveals that more AI-generated music is being uploaded to the platform, but it's not affecting listening habits.

FULL STORY ======================================================================Copy link Facebook X Whatsapp Reddit Pinterest Flipboard Threads Email Share this article 0 Join the conversation Follow us Add us as a preferred source on Google Newsletter Subscribe to our newsletter Oliver Schusser from Apple
Music says a third of uploads are AI-generated Despite this, only 0.5% of all users are engaging with this content Apple Music has plans to combat the AI epidemic even further Apple Music has become the latest music streaming service to be hit with the influx of AI-generated content, says its VP Oliver Schusser but its reaching only a very small percentage of all users.

Speaking with Billboard ($/), Schusser shed light on the state of AI music
in Apple Musics library, sharing that more than a third of what (Apple Music) get(s) today is actually what we would say is 100% AI. It goes to show that its becoming easier for labels and distributors to submit music thats completely made using AI, and Apple Music isnt the only service thats facing this epidemic. Just last week, Deezer declared that nearly half of the new music submitted to the platform is AI-generated , resulting in the companys decision to stop offering hi-res versions of these songs. Article continues below You may like Deezer reports nearly half of new music uploads are AI-generated Apple Music is launching Transparency Tags to flag AI-generated slop Here are 3 ways to spot AI-generated music in Spotify, and where you can report it

So, how is Apple planning to put out the AI fire? Well, Schusser went into further detail in his interview. Weve never talked about this but weve developed technology in-house that would allow us to exactly see what music people are delivering us, what AI (model) it is and all that, he reveals, likely referring to Transparency Tags.

Back in March, Apple sent out a letter to industry partners revealing its plans to roll out Transparency Tags , a new metadata system to help flag AI-generated and AI-assisted music. This means labels and distributors can disclose whether AI has been used in a songs production when submitting to Apple Music. Though its optional, Schusser made it clear that he really need(s) the content providers and the labels to take responsibility.

Theres no denying that fully AI-generated music is cropping up in the best music streaming services , but Schusser unveiled an interesting statistic
that may come as a surprise: despite the rise, its not having a huge impact
on users listening and engagement habits. The reality is, the usage of the AI music on Apple Music is really tiny. Im rounding, but its below 0.5% of
usage. Were just at the beginning here, he told Billboard but fraud is still rife.

This is another issue on which Apple Music is clamping down, but its been doing this since the good old iTunes days: This has been a 20-year journey because there was fraud, obviously, in iTunes already, Schusser said, which led to the introduction of Apples fraud penalty. The company also doubled
this penalty as of this year. Get daily insight, inspiration and deals in
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But the battle isnt over, as Schusser puts it, We invest way more than anyone else in reducing and eliminating fraud. We implemented a fraud penalty four years ago, where if we catch someone, then we actually take the money and put it back in the pool. We need to monitor AI music because theres a correlation between AI and fraud. He also shared that Apple has seen a 60% reduction in fraudulent uploads after implementing the penalty.

As it stands, Ive been one of the lucky ones not to have run into
AI-generated music flooding my recommendations in Apple Music as well as Spotify , though the latter has come under significant scrutiny for housing
AI slop. Like other platforms, Spotify is also working toward safeguarding users by removing 25 million AI tracks in the last 12 months, and devising a solid AI combat strategy for the future . Follow TechRadar on Google News and add us as a preferred source to get our expert news, reviews, and opinion in your feeds.



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Link to news story: https://www.techradar.com/audio/apple-music/every-label-in-the-world-is-delive ring-ai-apple-music-executive-says-over-a-third-of-uploads-are-100-percent-ai- as-it-clamps-down-on-ai-fraud


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