The cost of Netflix has just gone up in the US again and it's 'only a matter of time' before the rest of us are hit with more price rises

Date:
Fri, 27 Mar 2026 11:00:00 +0000

Description:
Netflix's latest price increase only affects one nation so far, but we'll all be angrily canceling our subscriptions soon.

FULL STORY ======================================================================Copy link Facebook X Whatsapp Reddit Pinterest Flipboard Threads Email Share this article 0 Join the conversation Follow us Add us as a preferred source on Google Newsletter Tech Radar Get daily insight, inspiration and deals in your inbox Sign up for breaking news, reviews, opinion, top tech deals, and more. Become a Member in Seconds Unlock instant access to exclusive member
features. Contact me with news and offers from other Future brands Receive email from us on behalf of our trusted partners or sponsors By submitting
your information you agree to the Terms & Conditions and Privacy Policy and are aged 16 or over. You are now subscribed Your newsletter sign-up was successful Join the club Get full access to premium articles, exclusive features and a growing list of member rewards. Explore An account already exists for this email address, please log in. Subscribe to our newsletter Netflix has quietly announced another price hike across all of its tiers So far, only US customers appear to have been affected Outraged users have cancelled, or are threatening to cancel, their subscriptions It's happening again, Netflix fans. The world's biggest streaming service has quietly announced yet another price increase and, shocking no-one, infuriated fans have heavily criticized the move.

First spotted by Android Authority yesterday (March 26), the plans and
pricing section of Netflix's Help Center website has been updated to confirm the cost of all three tiers has risen. Right now, only US users are affected, so subscribers in the UK, Australia, and every other nation where Netflix is available are immune (for now, anyway). Nonetheless, US customers make up a sizable portion of Netflix's global userbase, so many stateside are going to be hit hard by the now-annual price mark-up. Article continues below You may like Ad-free Amazon Prime Video gets a price bump and a rebrand in the US Paramount+ subscription plans, deals and prices vs Netflix, Prime Video and more Sky TV is raising its prices ahead of HBO Max's UK debut

If you're based in the US, here's how much you'll now have to pay every month for your Netflix subscription: Standard with ads $8.99 (was $7.99) Standard (ad-free) $19.99 (was $17.99) Premium (ad-free) $26.99 (was $24.99) That's not all, either. Netflix's Extra Member feature, which allows you to add someone who doesn't live in the same household to your account so they can also stream its vast library of content for an extra monthly fee, has also gone up. Now, it'll cost you (or, rather, them) $9.99 per month rather than $7.99 every 30 days.

It's unclear if the price increase took effect on March 26 or if Netflix has simply updated this page before officially announcing it. I've reached out to the streamer for comment and I'll update this article if I hear back. Today's best Netflix deals Netflix - Standard with ads $6.99 /mth View at Netflix Netflix - Standard $15.49 /mth View at Netflix Netflix - Premium $22.99 /mth View at Netflix How have Netflix users in the US reacted to the latest price hike? Netflix just collected a $2.8 billion check for NOT buying Warner Bros. A month later, they raised your subscription price.Netflix's ad-supported
plan was built in 2022 as a safety net. When prices crept up, and subscribers considered canceling, Netflix offered them a cheaper https://t.co/CKitWovUgc March 26, 2026 It would be an understatement to say "not well". Indeed, a threads on forums like r/Netflix and ResetEra are full of comments from incredulous Netflix users about the price increase. Meanwhile, social media users have also lashed out at the entertainment behemoth over the move. Get daily insight, inspiration and deals in your inbox Sign up for breaking news, reviews, opinion, top tech deals, and more. Contact me with news and offers from other Future brands Receive email from us on behalf of our trusted partners or sponsors By submitting your information you agree to the Terms & Conditions and Privacy Policy and are aged 16 or over.

There's good reason for the outpouring of anger, too. As X/Twitter user Anish Moonka points out in the above post, the original idea for Netflix's ad-supported tier was to provide a money-saving alternative for anyone who couldn't afford one of its ad-free plans. Comment from r/netflix It can be argued that, at less than half the price of its cheapest ad-free experience, that's still the case.

However, in 2015, you could watch Netflix without ads for the same price that you now pay for an ad-supported subscription. With ads occasionally interrupting the movies, shows, and documentaries that you watch on the world's best streaming service , your viewing experience is worse today than it was over a decade ago. What to read next HBO Max price: how much does it cost, is it cheaper than Netflix and Disney+, and more big questions answered I'm slashing my streaming bills by 56% in 2026 here's my five-step plan Disney+ price: how much does it cost, are there any deals, is it cheaper than Netflix, and more

Add in that ads generate billions of dollars of income for Netflix, and the fact that increased costs are still being passed onto consumers is infuriating. Then there's the incredibly tone-deaf timing of this price hike. In a move that shocked the industry last December, Netflix announced it had agreed a $82.7 billion deal to acquire Warner Bros . However, just two months later, Netflix pulled out of the battle for Warner Bros. after its bid was trumped by Paramount Skydance's $111bn offer .

As part of the recently announced Paramount-Warner deal, a $2.8bn break-up
fee was paid to Netflix by Paramount, not Warner due to the latter reneging on its initial pact with Netflix. Just one month after seeing its profit margins given a hefty bump by that multi-billion dollar termination fee, though, Netflix is charging consumers stateside even more for the privilege
of using its service, so you can see why people are incensed.

It's only a matter of time before non-US users will be forced to pay more, too. In February 2025, UK fans saw price hikes across the board less than a month after users did in the US, Canada, Argentina, and Portugal (per the BBC ). Don't be surprised, then, if the cost of Netflix rises where you live in the weeks and months to come. Follow TechRadar on Google News and add us as a preferred source to get our expert news, reviews, and opinion in your feeds. Make sure to click the Follow button!

And, of course, you can also follow TechRadar on TikTok for news, reviews, unboxings in video form, and get regular updates from us on WhatsApp too.



======================================================================
Link to news story: https://www.techradar.com/streaming/netflix/the-cost-of-netflix-has-just-gone- up-in-the-us-again-and-its-only-a-matter-of-time-before-the-rest-of-us-are-hit -with-more-price-rises


--- Mystic BBS v1.12 A49 (Linux/64)
* Origin: tqwNet Technology News (1337:1/100)