Shopping in ChatGPT is about to get a lot more interactive users promised 'improved speed, relevance and product coverage'

Date:
Wed, 25 Mar 2026 11:25:00 +0000

Description:
Users are loving ChatGPT for product discovery and comparison, so OpenAI is making improvements on that front.

FULL STORY ======================================================================Copy link Facebook X Whatsapp Reddit Pinterest Flipboard Threads Email Share this article 0 Join the conversation Follow us Add us as a preferred source on Google Newsletter Tech Radar Pro Are you a pro? Subscribe to our newsletter Sign up to the TechRadar Pro newsletter to get all the top news, opinion, features and guidance your business needs to succeed! Contact me with news
and offers from other Future brands Receive email from us on behalf of our trusted partners or sponsors By submitting your information you agree to the Terms & Conditions and Privacy Policy and are aged 16 or over. You are now subscribed Your newsletter sign-up was successful An account already exists for this email address, please log in. Subscribe to our newsletter OpenAI is making it easier to discover new products and compare them in ChatGPT Buyers weren't so fond of Instant Checkout, the company admits Companies like
Walmart are linking their own environment into ChatGPT OpenAI has announced a new shopping experience coming to ChatGPT designed to better help users discover new products and compare multiple options.

The updates are all about a more visual interface ChatGPT users can upload images as well as texts, setting out budget constraints and preferences, and the results are also now more visual with clearer side-by-side comparisons. Besides the customer-facing interface, OpenAI has also made under-the-hood changes to improve speed, relevant and product coverage. Article continues below You may like OpenAI introduces ChatGPT 5.4 Thinking for solving bigger problems OpenAI introduces new ChatGPT 5.3 Instant to reduce the cringe for users OpenAI is planning a $100 ChatGPT Pro Lite tier ChatGPT shopping is getting even better However, the company has also recognized that, while buyers are keen to learn more about potential purchases through AI, they're not so keen on buying through ChatGPT. As a result, Instant Checkout is being scaled back and ChatGPT will focus on more conventional merchant buying journeys.

There are still opportunities for merchants to link in more closely to the chatbot interaction. For example, Walmart (a company that sat at the top for years before being dethroned by Amazon ) will be supporting account linking, loyalty and Walmart payments within ChatGPT.

"By partnering closely with OpenAI, weve been able to learn together as we move quickly to shape what agentic commerce can become," Walmart EVP Daniel Danker wrote.

And while Anthropic has been praised for opening up the MCP, OpenAI wants to be known for ACP, the Agentic Commerce Protocol, which acts as a backend
layer to connect merchants with users. The latest ACP improvements help product discovery. Are you a pro? Subscribe to our newsletter Sign up to the TechRadar Pro newsletter to get all the top news, opinion, features and guidance your business needs to succeed! Contact me with news and offers from other Future brands Receive email from us on behalf of our trusted partners
or sponsors By submitting your information you agree to the Terms &
Conditions and Privacy Policy and are aged 16 or over.

"As with other parts of ChatGPT, were building iteratively," the company wrote, suggesting it may continue to change course as it has done with
Instant Checkout. "Were learning from early launches, incorporating feedback from users and merchants, and continuing to improve the experience over
time."

The updated buying experience is rolling out for Free, Go, Plus and Pro users now. Follow TechRadar on Google News and add us as a preferred source to get our expert news, reviews, and opinion in your feeds. Make sure to click the Follow button!

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Link to news story: https://www.techradar.com/pro/shopping-in-chatgpt-is-about-to-get-a-lot-more-i nteractive-users-promised-improved-speed-relevance-and-product-coverage


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