Amazon is reportedly working on making a new phone, because it went so well last time

Date:
Sat, 21 Mar 2026 15:30:00 +0000

Description:
According to Reuters, Amazon is thinking about developing another handset, a decade after the Fire Phone.

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now subscribed Your newsletter sign-up was successful An account already exists for this email address, please log in. Subscribe to our newsletter Amazon reportedly has plans for another smartphone The original Fire Phone launched in 2014 AI and shopping are said to be central to the new device You'd be forgiven for not remembering the Amazon Fire Phone , as it launched in June 2014 and lasted just a year or so before production ceased and sales were discontinued. Well, it appears that Amazon fancies another crack at the smartphone market.

According to Reuters , a device with the codename 'Transformer' is in development at Amazon although it's not clear from the inside sources speaking to Reuters when this phone might see the light of day or how much it could cost. One of the main focuses of the handset is said to be AI, as you might expect given that Amazon has recently pushed out its upgraded Alexa+ AI chatbot . Shopping services are also said to be central to the phone, which again isn't a surprise. Article continues below You may like Your phone is
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The project is apparently being driven by Amazon founder Jeff Bezos and his desire to create an all-purpose, voice-controlled digital device that
wouldn't look out of place on Star Trek and it seems Amazon executives think they can succeed second time around. A minimal second device? Amazon founder Jeff Bezos is apparently still keen on a phone (Image credit: Getty / Mandel Ngan) All the Prime services, including Prime Music and Prime Video, would be tightly integrated into the phone, as per the report. There are also hints that on-board AI could remove some of the reliance on specific apps and a traditional app store.

We don't know too much more about the device yet, but the Reuters report suggests this isn't a phone that's guaranteed to launch at this stage. It's something that's being actively developed, apparently, but a lot depends on future strategy and financial performance.

One other tidbit suggests that the new handset has been inspired by the minimal Light Phone , which could give us some idea of the direction Amazon
is thinking of going in. Maybe this will be more of a secondary device than a primary phone. Get daily insight, inspiration and deals in your inbox Sign up for breaking news, reviews, opinion, top tech deals, and more. Contact me
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Amazon does of course already make some cheap and cheerful tablets , the Kindle e-readers, and multiple smart speakers. It's not a complete newcomer
to hardware, but taking on Apple , Google , and Samsung is a tough ask even for a company of Amazon's size. Follow TechRadar on Google News and add us as a preferred source to get our expert news, reviews, and opinion in your
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