Apple TV fans will get a great free upgrade for discovering movies and TV shows soon, but there's a catch

Date:
Thu, 19 Mar 2026 19:00:00 +0000

Description:
Apple TV is changing the way it recommends movies and shows to you say hello to 'Genius Browse'.

FULL STORY ======================================================================Copy link Facebook X Whatsapp Reddit Pinterest Flipboard Threads Email Share this article 0 Join the conversation Follow us Add us as a preferred source on Google Newsletter Tech Radar Get the TechRadar Newsletter Sign up for
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now subscribed Your newsletter sign-up was successful An account already exists for this email address, please log in. Subscribe to our newsletter Apple TV is getting a new recommendations tool called 'Genius Browse' It's coming to the Apple TV app and will suggest content across streaming
platforms Genius Browse will land in tvOS 26.4 soon, but sadly doesn't cover Netflix Choosing a movie or TV show to stream on the best streaming services is almost an impossible task these days, given the slew of new titles that
are pumped out monthly but Apple TV s new search tool is aiming to cure your indecisiveness.

As spotted by 9to5Mac , Genius Browse is Apple TVs latest content discovery feature that's now available in beta (albeit not for us in the UK), but will be rolling out widely soon with the final release of tvOS 26.4. In addition
to Genius Browse, the tvOS 26.4 update will see the end of the dedicated iTunes and TV show apps. With Genius Browse, Apples goal is very simple; to reduce the time you spend scrolling for something to watch. Situated in the Home tab of the Apple TV app, Genius Browse consists of a row featuring a
slew of content categories to choose from. Article continues below You may like 11 new Apple TV movies and shows arriving in 2026 that you won't want to miss Apple Music is rolling out an AI playlist tool, and you don't need
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It not only offers you recommendations based on genre, but groups movies and TV shows based on 'vibe', allowing you to select a title that fits your mood at that moment. For example, you can choose from categories such as Fun for the whole family, Thrilling blockbusters, or Good for a pick-me-up when you need a little boost of energy. Categories in Genius Browse vary for each user profile and are based on personal taste, updating regularly to keep new suggestions coming your way but thats not the best bit.

When you select a category to view its list of recommendations, hovering over each title will present another row of recommendations based on that movie or TV show, adding an extra layer to how you discover new content in Apple TV which is something that not even Amazons monster Fire TV upgrade has. That said, it doesnt end there.

When youre flicking through Genius Browse, it doesnt just pull together recommended titles from the companys flagship streaming platform Apple TV, it also suggests titles spanning HBO Max , Prime Video , as well as Disney+ . Sadly, the whole streaming world isn't covered Netflix isn't included in the feature, which makes sense as it's refused to have any integration with the Apple TV app. Get daily insight, inspiration and deals in your inbox Sign up for breaking news, reviews, opinion, top tech deals, and more. Contact me
with news and offers from other Future brands Receive email from us on behalf of our trusted partners or sponsors By submitting your information you agree to the Terms & Conditions and Privacy Policy and are aged 16 or over. Apple
TV needs to fix other cracks first Comment from r/apple Genius Browse looks like a promising tool for movie and TV recommendations, and Amazon 's Fire TV should take notes. However, not every Apple TV user is thrilled about the new feature because, according to them, Apple needs to prioritize other improvements.

Aside from the disappointment of Genius Browse being absent from the iOS and iPadOS apps, the comments in the Reddit thread above point to two tools in particular that users would rather see over Genius Browse. The first is the option to disable trailer previews at the start of TV shows, and the second
is a playlist tool that allows you to group your favorite episodes in one space.

As it stands, trailers are what viewers are peeved with the most. According
to users in the thread, many are constantly faced with trailers before every episode of a show (one account gave Monarch: Legacy of Monsters as an example), and more often than not, its advertising the show that theyre already streaming which one user compared to the luxury car theory, insinuating that Apple targets existing customers to assure them that theyve subscribed to the right streaming platform.

Will you be taking advantage of Apple TV's Genius Browse feature when it
lands in tvOS 26.4? Let us know in the comments. Follow TechRadar on Google News and add us as a preferred source to get our expert news, reviews, and opinion in your feeds. Make sure to click the Follow button!

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Link to news story: https://www.techradar.com/streaming/apple-tv-plus/apple-tv-fans-will-get-a-gre at-free-upgrade-for-discovering-movies-and-tv-shows-soon-but-theres-a-catch


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