Golf is getting an AI upgrade heres what could change for fans watching The Open

Date:
Mon, 16 Mar 2026 18:00:00 +0000

Description:
A new partnership suggests data and artificial intelligence could soon play a bigger role in how golf is broadcast and experienced.

FULL STORY ======================================================================Copy link Facebook X Whatsapp Reddit Pinterest Flipboard Threads Email Share this article 0 Join the conversation Follow us Add us as a preferred source on Google Newsletter Tech Radar Get the TechRadar Newsletter Sign up for
breaking news, reviews, opinion, top tech deals, and more. Contact me with news and offers from other Future brands Receive email from us on behalf of our trusted partners or sponsors By submitting your information you agree to the Terms & Conditions and Privacy Policy and are aged 16 or over. You are
now subscribed Your newsletter sign-up was successful An account already exists for this email address, please log in. Subscribe to our newsletter The R&A has announced a new six-year partnership with Accenture Golf fans could soon start seeing AI-generated highlights during major tournaments The move brings golf up to date with sports like Formula One and The Premier League Golf could soon look very different on TV. The R&A has announced a new six-year partnership with Accenture that aims to bring artificial
intelligence , cloud technology, and advanced data analytics into how the sport is run and broadcast.

The organizations say the deal will help deliver deeper insights across golf operations as well as the fan and player experience. While the announcement
is light on specifics, it strongly suggests AI could soon reshape how fans watch tournaments including The Open Championship. Joining other sports Many sports already use AI extensively. Formula One , for example, uses predictive analytics and telemetry to generate live broadcast graphics. The Premier League increasingly relies on data-driven insights and automated highlights powered by AI. Article continues below You may like 'Modern technologies have revolutionised virtually every aspect of sport': Get ready for more AI coming to all the sports you love 5 AI predictions for 2026 ChatGPT, Gemini, and Claude predict AI's future

So far, golf broadcasts have traditionally been more conservative and slower to adopt new data tools, focusing instead on shot distance and traditional statistics. This partnership suggests that may finally be starting to change. What this could mean As mentioned, the announcement is light on specifics, so its worth imagining what this might actually mean for golf broadcasts once AI tools are fully integrated.

AI could easily power features such as win-probability graphics, expected score for a hole, shot-risk analysis, or predictions about how likely a
player is to reach the green.

How would this work? AI systems can analyze thousands of historical shots, weather conditions, and player performance data to estimate outcomes in real time. Get daily insight, inspiration and deals in your inbox Sign up for breaking news, reviews, opinion, top tech deals, and more. Contact me with news and offers from other Future brands Receive email from us on behalf of our trusted partners or sponsors By submitting your information you agree to the Terms & Conditions and Privacy Policy and are aged 16 or over.

Looking a little further ahead, we could also see more personalized viewing experiences. Golf is unique in that dozens of players compete simultaneously across a course, which means fans often miss key moments

AI-driven video systems could automatically identify important shots and deliver them directly to viewers, based on their preferences for particular players.

This isnt entirely new. Amateur golfers already have access to AI-powered tools designed to improve their game. Platforms such as Arccos combine game tracking, advanced analytics, and smart laser rangefinders to help golfers refine strategy, make better decisions, and lower their scores. What to read next Gmail is getting a whole host of AI updates to try and solve your most irritating workplace tasks 2025 was the year AI grew up. How will AI evolve
in 2026? The era of AI hype is over - firms now want to see real returns YouTube Watch On For now, the details remain thin. But if AI begins influencing golf in the same way it already has in sports like Formula One
and baseball, broadcasts could soon become far more interactive, predictive, and personalized.

For golf fans, it may also signal that the next few seasons will introduce a very different way of following the sport. Follow TechRadar on Google News
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Link to news story: https://www.techradar.com/ai-platforms-assistants/golf-is-getting-an-ai-upgrad e-heres-what-could-change-for-fans-watching-the-open


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