ChatGPT or Super Bowl? OpenAI premium ads could cost as much as a prime NFL
TV slot - but which is better value?
Date:
Sat, 31 Jan 2026 21:15:00 +0000
Description:
OpenAI is launching ChatGPT ads with NFL-level pricing, offering impression data only, raising questions about engagement and advertising value.
FULL STORY ======================================================================Getty Images / VCG / OpenAI
Sam Altman next to an image of someone using ChatGPT on a phone.
Sam Altman next to an image of someone using ChatGPT on a phone.
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Link to news story:
https://www.techradar.com/pro/chatgpt-or-super-bowl-openai-premium-ads-could-c ost-as-much-as-a-prime-nfl-tv-slot-but-which-is-better-value
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