Wix takes aim at Adobe and Canva with new online design platform

Date:
Thu, 15 May 2025 12:59:00 +0000

Description:
From website builder to visual design suite.

FULL STORY ======================================================================Wix announces standalone online design platform Wixel Acts as an alternative to Canva and Adobe Express Includes AI tools alongside traditional design features

Top website builder Wix has announced the release of Wixel, an AI-powered visual design suite thats effectively an alternative to the likes of Canva
and Adobe Express.

According to the company, Wixel aims to democratize visual design - in other words, designers and non-designers will now have the tools to create professional-grade content and assets.

Interestingly, Wixel is a standalone product, so even those who dont use the website builder will be able to sign up to the design tool. And, much like Canva and Express, its free to use with an optional upgrade for premium features. What is Wixel and what can users expect?

When it comes to visual design suites, its a pretty crowded market right now, an area notably dominated by Canva .

It may not have been the first to market, but its the one that captured the imagination of marketing teams and businesses, letting even non-designers
spin up professional-grade images and videos. So popular is it that even
Adobe upped the ante and brought much-needed improvements to its Express platform.

Given the popularity of these suites, Im not completely surprised to see Wix get in on the action. But what can users expect to get from Wixel?

Wix has offered an insight on this. Armed with just a single product photo uploaded to the platform, users can now remove or add backgrounds, crop, convert, and edit images, include text, and customize the layout within a template.

Alongside this, Wixel is capable of AI-generating images across different styles that can better suit the users brand guidelines. And voila, a user has a post fit for social media posting or adding to their online store.
According to Wix, the entire process can be complete in minutes. (Image credit: Wix)

Discussing the launch, Avishai Abrahami, Wix CEO and co-founder, said: AI is the foundation of Wixel. Design is in our DNA, and simplifying complex experiences is what we do best. Were now determined to revolutionize design
by democratizing access to powerful and creative tools for everyone, regardless of their design expertise.

I toyed with Wixel and, yes, if youre familiar with either Canva or Express, youll have a pretty good idea what to expect. An intuitive interface thats easy to navigate, customizable templates allowing users to swiftly edit designs and create assets, and, of course, AI tools for enhancing and generating on-brand content.

The company also confirmed that future tools are in the works, including
story creation and video. Given trends, this is an absolute essential that cant come quick enough.

You can check out Wixel now by clicking here . You might also like We've rounded up the best AI image generators tools. The 7 Adobe Express updates creators and marketers need to know about Freepik launches new enterprise AI plan - but is it enough to tackle Adobes dominance in the field?



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Link to news story: https://www.techradar.com/pro/wix-takes-aim-at-adobe-and-canva-with-new-online -design-platform


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