Nvidias gaming GPUs could still get pricier despite tariffs truce, new report claims heres why

Date:
Mon, 12 May 2025 13:48:41 +0000

Description:
A gloomy cloud of potential price hikes still hovers over Nvidias GeForce
GPUs despite Trumps tariff deal.

FULL STORY ======================================================================Rumors from supply chain suggest Nvidias hiked pricing for GeForce GPUs Blackwell gaming GPUs could be set for 5% to 10% price increases Trumps new deal with China over tariffs has just happened, but the rumored hikes could already be in the pipeline

A gloomy cloud of potential price hikes is hovering over Nvidias GeForce graphics cards , despite the news that theres been a climbdown with Trumps tariffs, which have been a major worry regarding the pricing of those (and other) GPUs.

Toms Hardware highlighted a report from DigiTimes (the Taiwanese site so bear in mind translation issues from Chinese) which contends that Nvidia recently raised its prices for almost all of its products, with partners hiking their own prices simultaneously.

The report claims to have info from the supply chain over in Asia that indicates this is the case, and that Nvidia is facing multiple crises in
terms of its overall business, with gaming graphics cards (GeForce models) affected as well as AI products.

DigiTimes gives an example of an Asus RTX 5090 model which has just risen in price by 10%, while some of Nvidias other graphics cards are facing price hikes of between 5% to 10%. The serious business of AI GPUs is hit worse,
with up to 15% price increases, were told (obviously sprinkle plenty of seasoning with all this).

The causes of this trouble include the direct ban on AI GPUs being sold to China (which includes the RTX 5090, even though thats a top-end consumer board, its also great for AI tasks), as well as the new trade tariffs of recent times. On top of that, another point to bear in mind is that Nvidia
has moved the production of Blackwell (RTX 5000) chips to TSMCs US factory, which has also inflated costs. Analysis: Uncertain and turbulent times (Image credit: Shutterstock / Dean Drobot)

Thats an unfortunate combination of factors, although as noted at the outset, there has just been a development in terms of Trumps tariffs imposed on China (and vice versa) in the form of a 90-day pause (and reduction by 115% for imports in both markets).

However, if the above chatter from the supply chain is true, these price
hikes are already in the system. In other words, theyll still potentially be coming through to increase prices on gaming graphics cards anyway. Theres still a lot of uncertainty around where these trade wars are going in the
near future, too, despite this undoubted positive bit of relief to the situation.

Besides, the tariffs arent the only element in this pricing equation, because theres also the cost of Nvidia rejigging its production plans for Blackwell GPUs. More broadly, Nvidias graphics cards remain difficult to find at least anywhere near their recommended prices and it doesnt feel like that
situation is going to turn around anytime soon.

We do have some hope for the future, though. When production disruption settles, and if the trade tariffs are addressed with longer-term positive policies to resolve the battle between the US and China, we should start to see GPU pricing improve. Theres still some way to go before I start feeling more optimistic about this, though.

Meanwhile, AMD will hopefully attack with competitive pricing when its
rumored RX 9060 XT graphics cards pitch up in (theoretically) just over a
week . However, theres speculation that Team Red may not go as low as Id ideally like with those RDNA 4 GPUs. What with Nvidias current pricing, there isnt a lot of pressure to drive AMD to be thinking about more affordable
price tags itself, of course. (Were not short of rumors to that effect, sadly
but wed take them with a fistful of salt, to be fair). You might also
like... AMD Radeon RX 9070 review: a great choice if the RX 9070 XT and RTX 5070 are out of reach Microsoft is digging its own grave with Windows 11, and it has to stop Here's one of the strangest ways gamers are trying to buy an RTX 5090 or RTX 5080 - unsurprisingly, it's not working



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Link to news story: https://www.techradar.com/computing/gpu/nvidias-gaming-gpus-could-still-get-pr icier-despite-tariffs-truce-new-report-claims-heres-why


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